Apply on Employer Site

We Are Rosie · 10 hours ago

Media Manager, Retail Media

United States

Full-time

Remote

Senior Level

$60/hr - $60/hr

6+ years exp

We Are Rosie is on a mission to be the world's most effective commerce marketing agency, integrating various strategies to unlock commerce potential for recognized brands. As a Media Manager, you will develop and execute successful commerce media programs, manage client relationships, and lead a team to optimize retail media campaigns.

AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media

Growth Opportunities

Responsibilities

Oversee and guide self-service retail media programs for a portfolio of clients

Lead the daily operations of a team in planning, buying, managing, and optimizing self-service retail media campaigns

Serve as the primary point of contact for clients, third-party vendors, and internal departments regarding retail media management for your assigned client portfolio

Develop a profound understanding of each client's business, including their products, services, competitive landscape, and industry trends

Translate client and account leadership objectives into actionable strategies and tactics for retail media campaigns

Contribute to the development and execution of robust retail media strategies, including strategic roadmaps, test plans, and risk/benefit analyses, while also analyzing results and deriving actionable insights

Demonstrate thought leadership and professional communication skills by developing and delivering compelling client-facing materials, such as presentations, Points of View, business cases, and performance reports. Proven success in directly managing client relationships is essential

Manage program budgets, invoicing, and billing reconciliation, as well as inventory procurement, including contracting, spec gathering, and ad trafficking

Employ analytical reasoning, data analysis, and critical thinking skills to manage campaigns effectively and efficiently

Collaborate closely with the Analytics team to quantify the impact of our work on clients' businesses and drive continuous improvements

Manage one or more junior team members, delegating effectively to maintain a balanced workload while providing training, support, inspiration, and constructive feedback

Stay abreast of all market/consumer trends and commerce media partners/platforms, actively sharing learnings with the broader team

Partner with cross-functional agency teams to identify areas for process improvement, focusing on delivering client value and success

Qualification

Retail media experienceData analysisBid management platformsMicrosoft ExcelAd tech toolsCommunication skillsProblem-solving skillsTime managementTeam leadership

Required

6-8 years of self-service retail media experience, encompassing both hands-on practice and management

A strong professional presence and exceptional communication skills

Comprehensive data analysis and problem-solving skills; ability to draw conclusions and, with guidance, devise strategic recommendations based on findings

Proficiency in Microsoft Excel, including pivot tables, VLOOKUPs, and chart building. Working knowledge of Visual Basic macros is a plus

Experience with bid management platforms (e.g., SKAI, Pacvue) and ad tech tools (e.g., Mediaocean, various RMNs, ad servers, DSPs)

Strong quantitative experience with a proven ability to interpret data and craft recommendations

Ability to evaluate and recommend specific partners, tactics, and tools; draft plans and performance reports in a logical format; and effectively articulate overall program objectives, approach, and results

A keen ability to anticipate client needs, perspectives, and processes, and respond accordingly

Capability to develop and maintain strong relationships with key media partners and vendors

Experience managing direct reports, with the ability to effectively lead and motivate others from plan development through execution and measurement

Meticulous and well-organized with persuasive communication skills (written and verbal)

Effective time management skills, with the ability to prioritize and meet deadlines

Strong troubleshooting, problem-solving, and issue resolution skills, coupled with an ability to collaborate cross-functionally in a fast-paced environment