RAPP · 3 days ago
Senior Director, Experience Strategy
Chicago, IL
Full-time
Hybrid
Director/Executive
$140K/yr - $170K/yr
10+ years expRAPP is a global precision marketing agency looking for a Senior Director, Experience Strategy to lead strategic planning. The role involves architecting omnichannel, data-driven customer journeys, partnering with various teams to deliver measurable business results and evolve experience-strategy methodologies.
AdvertisingMarket ResearchMarketing
Responsibilities
Oversee the development of strategic deliverables for clients
Lead audience strategy: develop segmentation frameworks, personas, and predictive profiles to guide targeting, personalization and cross-sell/upsell opportunities
Define decisioning models: establish rules and algorithms (real-time and batch) for channel selection, message triggers, offer sequencing and next-best-action across the customer lifecycle
Architect customer journeys: map current and future-state experiences that identify key “win” moments, information needs, influencers and friction points
Partner with Analytics: co-define KPIs, build the learning agenda and A/B testing roadmap, ensure integrated measurement and iterative optimization
Drive creative briefing: synthesize data, audience insights and decisioning logic into compelling creative briefs that inspire high-performance work
Collaborate with Technology: advise on CDP/DMP/CRM integrations, marketing-automation and real-time decisioning platforms to operationalize strategy
Develop thought leadership: evangelize best practices in experience strategy, personalization and decisioning both internally and in client forums
Mentor and grow talent: hire, coach and develop a high-caliber team of strategists, raising the bar on frameworks, tools and methodologies
Support new business: lead strategic pitches, craft compelling narratives and proposals, and present to executive stakeholders
Stay ahead of trends: evaluate emerging data sources, profiling techniques and decisioning technologies to keep RAPP at the cutting edge
Qualification
Required
Bachelor's degree required
10-12 years' experience in demand generation, customer and digital marketing
Have an understanding of new techniques such agentic AI, programmatic media and marketing automation platforms and how they work together to create adaptable, always-on, measurable experiences
Experience working on a large, integrated accounts is a plus
Curious above all
We are looking for a natural leader with a strong point of view on how customer marketing must evolve in the digital age
Benefits
Health/vision/dental insurance
401(k)
Stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation
Sick, and personal days
Positive activism days
Paid parental leave
Disability benefits
Company
RAPP
RAPP is a customer experience agency. It is a sub-organization of DAS Group.
1001-5000 employees
H1B Sponsorship
RAPP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Jeannine Falcone
Global CEO
S
Shalini Gupta
EVP, Client Leadership, North America
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