WeStreet Credit Union · 13 hours ago
Content Marketing Specialist
United States
Full-time
Remote
New Grad, Entry LevelWeStreet Credit Union is seeking a Content Marketing Specialist to create and manage engaging content across various digital and print channels. The role involves writing and optimizing content, managing social media engagement, and collaborating with teams to support marketing strategies and enhance member experiences.
BankingFinancial Services
Responsibilities
Serve as an exemplary writer who researches, plans, and produces clean, concise, and polished copy to support marketing campaigns and strategies across digital, electronic, audio, video, and print channels to drive traffic, engagement, acquisition, conversion, and retention
Create and maintain website content, including landing pages, product pages, blog content, and supporting copy, ensuring accuracy, relevance, SEO optimization, and alignment with brand voice and compliance standards
Write scripts and outlines for podcasts, videos, and other multimedia content, adapting messaging for different formats and audiences
Assist in responding to Google reviews and other public-facing feedback in a timely, professional, and on-brand manner, escalating issues when appropriate and supporting reputation management efforts
Ensure all content adheres to brand standards, maintains a consistent voice, is keyword-optimized, and personalized to targeted audiences
Produce content across multiple platforms and formats within specified timelines and deadlines
Maintain impeccable spelling, grammar, sentence structure, and written and verbal communication standards
Monitor content performance and measurement results, optimizing for digital performance, engagement, and conversion
Maintain detailed editorial, website, and social content calendars, including timelines and deadlines
Collaborate with member-facing staff to identify themes and topics that inform product cycle journeys and address audience needs and pain points
Partner with product owners and department leaders to produce effective content that meets organizational and campaign objectives
Manage content assets, including organization, tagging, archiving, and usage rights
Create paid and organic social content (posts, videos, images, captions, and scripts) across platforms including Facebook, Instagram, LinkedIn, and others to engage audiences, build awareness, convert, and retain followers
Assist with basic video production support for social and digital channels, including scripting, coordination, shot planning, and post-production collaboration
Monitor day-to-day social media activity, engagement, comments, and messages, ensuring timely and on-brand responses
Support social listening and trend monitoring to inform content creation and optimization
Assist in management of social media promotions, giveaways, and events
Monitor benchmarks to measure the impact and effectiveness of content, providing optimization recommendations to the Content Strategy Manager
Test, measure, and optimize digital content on an ongoing basis with the goal of increasing organic traffic, keyword rankings, backlinks, engagement, and user conversion
Support website maintenance, updates, and content projects as assigned, including coordination with design, development, and compliance teams
Stay current on emerging marketing, content, and digital trends and recommend updates to strategy and execution to remain competitive
Collaborate with design and marketing team members to support integrated campaigns and automated member journeys
Participate in campaign kickoff and brainstorming meetings, contributing content ideas, messaging angles, and creative recommendations
Assist in the evaluation, selection, implementation, and ongoing management of content management systems and publishing tools
Manage multiple projects simultaneously, meeting deadlines in a fast-paced, collaborative environment
Embody the Credit Union’s core values of Trust, Integrity, Teamwork, and Making a Difference
Perform other duties as assigned
Qualification
Required
Serve as an exemplary writer who researches, plans, and produces clean, concise, and polished copy to support marketing campaigns and strategies across digital, electronic, audio, video, and print channels to drive traffic, engagement, acquisition, conversion, and retention
Create and maintain website content, including landing pages, product pages, blog content, and supporting copy, ensuring accuracy, relevance, SEO optimization, and alignment with brand voice and compliance standards
Write scripts and outlines for podcasts, videos, and other multimedia content, adapting messaging for different formats and audiences
Assist in responding to Google reviews and other public-facing feedback in a timely, professional, and on-brand manner, escalating issues when appropriate and supporting reputation management efforts
Ensure all content adheres to brand standards, maintains a consistent voice, is keyword-optimized, and personalized to targeted audiences
Produce content across multiple platforms and formats within specified timelines and deadlines
Maintain impeccable spelling, grammar, sentence structure, and written and verbal communication standards
Monitor content performance and measurement results, optimizing for digital performance, engagement, and conversion
Maintain detailed editorial, website, and social content calendars, including timelines and deadlines
Collaborate with member-facing staff to identify themes and topics that inform product cycle journeys and address audience needs and pain points
Partner with product owners and department leaders to produce effective content that meets organizational and campaign objectives
Manage content assets, including organization, tagging, archiving, and usage rights
Create paid and organic social content (posts, videos, images, captions, and scripts) across platforms including Facebook, Instagram, LinkedIn, and others to engage audiences, build awareness, convert, and retain followers
Assist with basic video production support for social and digital channels, including scripting, coordination, shot planning, and post-production collaboration
Monitor day-to-day social media activity, engagement, comments, and messages, ensuring timely and on-brand responses
Support social listening and trend monitoring to inform content creation and optimization
Assist in management of social media promotions, giveaways, and events
Monitor benchmarks to measure the impact and effectiveness of content, providing optimization recommendations to the Content Strategy Manager
Test, measure, and optimize digital content on an ongoing basis with the goal of increasing organic traffic, keyword rankings, backlinks, engagement, and user conversion
Support website maintenance, updates, and content projects as assigned, including coordination with design, development, and compliance teams
Stay current on emerging marketing, content, and digital trends and recommend updates to strategy and execution to remain competitive
Collaborate with design and marketing team members to support integrated campaigns and automated member journeys
Participate in campaign kickoff and brainstorming meetings, contributing content ideas, messaging angles, and creative recommendations
Assist in the evaluation, selection, implementation, and ongoing management of content management systems and publishing tools
Manage multiple projects simultaneously, meeting deadlines in a fast-paced, collaborative environment
Embody the Credit Union's core values of Trust, Integrity, Teamwork, and Making a Difference
Perform other duties as assigned
Excellent written and verbal communication skills across multiple formats, including web, social, audio, and video
Strong attention to detail with the ability to manage multiple, complex projects within tight timeframes
Ability to work independently and collaboratively within cross-functional teams
Working knowledge of research, analytics, online publishing, marketing automation, social media, and SEO
Understanding of consumer behavior and conversion drivers
Strong organizational, research, and learning skills
High level of creativity with the ability to adapt tone and style for different audiences and platforms
Ability to identify and articulate product value propositions aligned to defined personas
Preferred
Intermediate knowledge of HTML/CSS is a plus
Basic knowledge of search engines, SEO best practices, and ranking factors is a plus
Company
WeStreet Credit Union
WeStreet Credit Union provides financial solutions.
Founded in 1943
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Lauren Fleenor
Chief Financial Officer
Leslie Runyan, SPHR
SVP/Chief Administrative Officer
Company data provided by crunchbase