BD Advanced Patient Monitoring · 1 week ago
Digital Marketing Specialist (Contractor – Until Sept 30, 2026)
Irvine, CA
Full-time, Contract
Onsite
Entry, Mid Level
$30/hr - $45/hr
2+ years expBD Advanced Patient Monitoring is seeking a detail-oriented and creatively driven Digital Marketing Specialist to support global digital marketing initiatives. The role involves contributing to web design and content optimization, collaborating with marketing teams, and managing digital assets for campaigns.
Medical Device
No H1B
Responsibilities
Prepare legacy webpages for seamless migration to BD.com, ensuring proper content flow and detailed page design by choosing optimal modules from the approved Figma design system
Create new and updated webpage layouts, and visual mockups in Figma that align with BD brand guidelines to support product launches and sustaining campaigns
Work with regional marketers to ensure all content is approved and prepare design specifications and assets for handoff to the web authoring team
Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios
Conduct keyword research to optimize digital content for SEO/GEO and SEM
Monitor and report on SEM campaigns, providing insights for regional marketers and global marketing teams
Assist in the creation of digital content to be used on social media
Create and edit videos/shorts
Design banners, digital ads and other collateral based on BD Design Guidelines
Open, track and update web requests through Jira, ensuring accurate documentation
Follow up on ticket progress and communicate status updates to maintain timelines
Other incidental duties as required
Qualification
Required
Proven experience in web design and digital content
Proficiency in Adobe Creative Suite, Figma, and other editing tools
Strong understanding of website management through a web CMS, including technical SEO
Creative writing skills to be able to engage the target audience
Ability to work on-site in Irvine, CA 4 days/week (local candidates only)
Excellent communication and collaboration skills
Bachelor's Degree in a related field with 2-4 years of work experience in digital marketing
Proficiency in web design (designed in Figma and developed within a web CMS), knowledge of creating campaign assets for use across multiple channels, SEO best practices, and SEM campaigns
Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables
Strong organizational and time management skills
Attention to detail and ability to manage multiple tasks simultaneously
Basic analytical skills to interpret campaign performance data
Good communication skills and ability to work collaboratively with team members
Adaptability to new technologies and tools
Ability to work independently and meet deadlines
Preferred
Knowledge of HTML/CSS, SEO best practices, and SEM campaigns
Ability to tailor designs to the nuances of each digital channel
Confidence in being a digital brand steward within a large organization
Experience in regulated industries (e.g., medtech, healthcare, financial services)
Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable
Company
BD Advanced Patient Monitoring
BD expanded our portfolio of smart connected care solutions by acquiring the Critical Care product group from Edwards Lifesciences in 2024, now known as Advanced Patient Monitoring (APM), a business unit within our Connected Care segment.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase