NASCO · 1 week ago
Executive Director, Marketing
United States
Full-time
Hybrid
Director/Executive
10+ years expNASCO is seeking an Executive Director of Marketing who will be responsible for defining and shaping the company's overall narrative and executing go-to-market initiatives. This strategic leader will oversee all marketing functions and collaborate with cross-functional teams to ensure successful marketing strategies and product launches.
AssociationHealth Care
Responsibilities
Defines and owns the overarching product marketing strategy across the portfolio, including the creation of compelling messaging and content
Builds and manages a high-performing team of marketers, fostering a culture of innovation and accountability
Develops and executes annual and quarterly marketing plan, including go-to-market planning and execution for new product launches and feature rollouts
Defines and evolves brand identity to resonate with target audiences and differentiate in the market
Collaborates with Product, Technology, Pre-Sales, Sales, Partnerships, Customer Success, and Operations to drive alignment and clarity across go-to-market initiatives to ensure alignment with corporate strategy, product roadmaps, and market opportunities
Synthesizes market insights and performance data to inform strategy and optimize campaigns
Supports executive-level engagements, including keynotes, briefings, and strategic partnerships
Qualification
Required
Communicates complex ideas clearly through compelling storytelling and presentations
Hands-on operator, equally comfortable setting vision and executing
Demonstrates expertise in product marketing, brand strategy, and go-to-market planning and execution
Leads and develops high-performing marketing teams across multiple disciplines
Synthesizes market insights and performance data to inform strategic decisions
Collaborates effectively across functions including Product, Sales, and Operations
Navigates ambiguity and drives clarity in fast-paced, high-growth environments
Thrives in fast-paced, high-growth environments and navigates ambiguity effectively
10+ years of experience in marketing, with a strong emphasis on product and brand marketing and Public Relations
8 years of experience managing a marketing team
Must have product marketing experience in a B2B, SaaS environment
Must have experience in a regulated industry, preferably health care, life sciences, or financial services
Demonstrated success in leading integrated marketing strategies and launching products across multiple customer segments
Demonstrated experience building and developing high-performing teams
Exhibits strong strategic thinking and analytical skills with a data-driven approach
Track record of delivering strategic impact through pricing, GTM strategy, customer lifecycle execution, and thought leadership content
Analytical rigor with the ability to translate market signals into compelling strategy and action
Strong executive presence and communication skills, with experience presenting to C-level audiences and board-level stakeholders
Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans
Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers)
Bachelor's degree required
Preferred
MBA or equivalent advanced degree strongly preferred
Benefits
Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans
Telehealthcare – for Medical and Behavioral visits
Generous PTO with buy/sell options
9 Company holidays, a floating day off, and a day off for volunteering
Employee Assistance Program
Wellness program - earn insurance discounts or credit towards health-related items
401K Plan with employer matching contributions
Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses
Bonus and Recognition programs
Tuition Assistance
Consultation with financial planner
Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available
Group Discount programs - mobile, technology services, etc., to help you save money
E-Learning – Comprehensive and current library of e-learning and performance support assets, available on demand and at no cost
Company
NASCO
NASCO is dedicated to helping Blue Cross and Blue Shield Plans across the nation build a better healthcare system for America.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
John Ladaga
CEO
David Weeks
Senior Vice President, Chief Technology Officer
Recent News
2025-01-22
2023-11-17
Company data provided by crunchbase