Growe · 7 hours ago
Lead CRM Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expGrowe is a leading business advisory and services group in iGaming and Entertainment. They are seeking a Lead CRM Manager to develop and execute CRM strategies, manage customer lifecycles, and lead promotional campaigns for casino and sports betting brands.
Management Consulting
Responsibilities
Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle
Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation
Build and maintain advanced customer segmentation strategies based on behavioral and transactional data
Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance
Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls)
Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials
Develop and refine automated player journeys and customer retention funnels
Plan monthly promotional calendars, including gamification mechanics and bonus campaigns
Track and analyze key CRM KPIs on a daily, weekly, and monthly basis
Improve customer engagement and communication metrics based on data insights
Lead and support CRM team, ensuring clear priorities, high execution quality, and continuous development
Qualification
Required
3+ years of hands-on CRM experience in the casino industry, in a CRM Lead role or as a strong Senior taking ownership of CRM processes and small teams
Demonstrate expertise in developing segmentation strategies and personalized communication
Work hands-on with email, SMS, push, and other CRM channels
Understand bonus mechanics, player journey funnels, and engagement tactics
Analyze data and extract actionable insights from large datasets
Use CRM and marketing automation platforms confidently
Communicate in English (Intermediate or higher)
Communicate effectively with excellent verbal and written skills
Think strategically and act with a long-term vision
Make decisions based on data and measurable outcomes
Identify problems promptly and resolve them effectively
Preferred
Apply gamification tools or engagement mechanics (e.g., quests, challenges) a plus
Benefits
Medical insurance and financial aid
Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.)
100 % paid sick leaves
Paid vacation
Annual salary review (based on performance)
Quarter bonuses according to the company’s policy
Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.
Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.)
Personal development plan
Corporate events and team-building activities
Growe Care (Well-being Program)
Free lunches at the office
Company
Growe
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase