Greenpeace USA · 5 days ago
Senior Digital Strategist - Oceans and Plastics (6 month contract)
California, United States
Contract
Hybrid
Senior Level
7+ years expGreenpeace USA is a global, independent campaigning organization focused on environmental issues. The Senior Digital Strategist - Oceans and Plastics will lead campaign projects and engagement strategies, coordinating work within the digital department to enhance fundraising and supporter engagement.
Non-profit Organization Management
Responsibilities
Develop mutually beneficial relationships within GPUS and with other NROs, GPI units, and social movement allies
Serve as the Senior Digital Strategist for one or more of Greenpeace USA’s campaigns, and work with the Digital Campaigns Director and Communications Digital Director to task content and technical development with online team members and others
Develop strategy and work plans for short-term responsive projects, including capitalizing on major local, national and global events and milestones and longer-term projects that enhance Greenpeace USA’s ability to grow, fundraise, and engage our supporters
Global work: coordinate with Greenpeace communications hubs, digital team and other National and Regional Offices (NROs) to develop coordinated work plans and implement key pieces of global work
Domestic responsive work: Collaborate with leadership and peers to identify response opportunities for GPUS. The Senior Digital Strategist will lead key pieces of this work, including leading response teams, developing strategy and materials, and coordinating with other NROs
Identify responsive projects that could be scaled into larger projects and collaborate with stakeholders both inside and outside of GPUS to develop project proposals
Research and stay on top of industry best practices, trends and tools to support digital campaigns
Task manage small, cross-functional teams for short-term or long-term projects, including project managing content creation, review, legal sign-off, production and sending off communications via email, web, socials and SMS
Follow and test best practices and innovations for email, social media, mobile, web and online-offline mobilization, including collecting analyzing and reporting post-campaign data
Make key decisions on digital output, using expertise and insights from relevant team members or organizational stakeholders as well as testing and performance data
Proactively communicate successes and learnings to the campaign team, and the national and global organization
Other duties and responsibilities may be assigned as organizational or team priorities arise and/or shift
Qualification
Required
Minimum 3 years experience in project or people management with a strong track record of producing creative, successful output. A combination of experience and education will be considered
Deep expertise in digital engagement strategies and tactics including digital campaign planning, expertise in all relevant channels (email, social media, mobile, web), fundraising, and online-to-offline organizing
Ability to work collaboratively with multiple teams, set and review goals, and assess risks and outcomes
Inspirational and strategic approach
Strong decision-making skills, able to make strategic calls for the project with awareness of the context in which it is operating both internally and externally
Ability to balance multiple projects at once, including both short-term responsive work and long-term capacity-building work
Keen judgment about what will work with key audiences, advance engagement goals, and organizational capacity
Strong project leadership and project planning skills to enable the delivery of projects to time, to budget and to deliver clear objectives
Strong project and/or line-management skills enabling you to cultivate the best performance of staff
Track record of developing creative campaign content that engages diverse communities and deepens relationships with existing supporters
Excellent communication skills, including both written and public speaking skills
Excellent interpersonal skills, including willingness to facilitate conflict resolution and offer and receive direct feedback
Willingness and ability to work outside normal business hours, on occasion
Willingness to experiment, take risks, and learn from failures
Commitment to progressive values and peaceful direct action as a means to effect change
Demonstrated commitment to the organization's values on Equity, Diversity, and Inclusion
Preferred
Minimum 7 years experience in public interest campaigning with environmental organizations preferred
Minimum 6 years experience in digital engagement with advocacy, political, or charitable organizations preferred
Graphic design skills, preferred
Familiarity with CRMS, such as EveryAction
Company
Greenpeace USA
Greenpeace is the United States affiliate an environmental nonprofit organization that spawned a social movement inspired by direct actions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Willem van Rijn
Interim - Chief Operating Officer
Akira B
Development Officer- Institutional Partnerships
Recent News
The Business Journal
2025-10-31
South China Morning Post
2025-04-10
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