Sanofi · 6 days ago
US COPD Marketing Director
Cambridge, MA
Full-time
Onsite
Director/Executive
7+ years expSanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. The US COPD Marketing Director will be responsible for the development and execution of the Provider and Patient strategy for Dupixent in COPD, driving innovation and ensuring alignment with cross-functional partners.
Health CareLife SciencePharmaceuticalTherapeutics
Responsibilities
Lead the development and execution of the COPD strategy aligned to the moments that matter and communicate with key stakeholders internally (e.g. GTMC) and across the alliance
Embraces innovation and a ‘culture of failing fast’ through thoughtful risk taking – including continuous assessment and validation of brand differentiation, positioning, message development and materials - taking ownership of Pharma 2.0 approach
Pioneer innovative approaches in professional engagements with the provider community – test and learn approach, setting the bar in how we drive provider engagement across functions for both PULMs and APPs
Lead the competitive strategy to address current and future competitors
Lead the development of high impact patient content (e.g. such as TV/OLV, in-office advertising and promotion, patient videos, patient engagements). Ensure key strategies are aligned with digital and media priorities such as search (paid and organic), display, CRM, and social media channels
Partner with marketing research team on qualitative and quantitative research, to uncover new insights, claims, messaging, creative campaigns, and measurement
Partner with and manage outside vendors/agencies to develop strategies and deliver tactics
Lead submission of materials with the regulatory review/approval process; Joint Review Committee (JRC)
Analyze and report on performance: Track key performance indicators (KPIs) to measure marketing effectiveness and identify areas for improvement
Manage budgets and allocate resources effectively to maximize marketing ROI and drive business growth
Qualification
Required
7-10+ years' experience in Brand management, and/or strategic marketing, commercial / business development with product launch experience in the Respiratory space
Strong leadership abilities and experience managing teams, with the capability to influence and collaborate with cross-functional teams
Proven track record of developing and executing successful provider and patient campaigns and strategies
Proven success working in a cross-functional matrix and alliance partnership environment
Excellent analytical skills with the ability to leverage market research, customer insights, and data-driven decision-making
A comprehensive understanding of the key dynamics driving the US health care environment
Ability to work effectively in a fast-paced, collaborative environment
Excellent communication and interpersonal skills
Preferred
Respiratory Experience
A deep understanding of the Respiratory market
Biologic experience
MBA or master's degree
Competitive market experience
Alliance co-promote experience
Experience leading teams
Benefits
High-quality healthcare
Prevention and wellness programs
At least 14 weeks’ gender-neutral parental leave
Company
Sanofi
Sanofi is a global biopharma company focused on prescription drugs, vaccines, and treatments for chronic, rare, and infectious diseases.
10001+ employees
H1B Sponsorship
Sanofi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (68)
2023 (59)
2022 (78)
2021 (38)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$6.97BKey Investors
Blackstone Life SciencesEvotec
2025-10-28Post Ipo Debt· $3B
2025-06-17Post Ipo Debt· $1.74B
2025-03-05Post Ipo Debt· $1.59B
Leadership Team
Paul Hudson
Chief Executive Officer
Francois-Xavier Roger
Chief Financial Officer
Recent News
2026-01-17
Company data provided by crunchbase