Consensys · 2 weeks ago
KOL Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expConsensys is the leading blockchain and web3 software company, pioneering technological developments within the web3 ecosystem. The KOL Marketing Manager will shape the APAC KOL/influencer strategy and community growth across various social channels, focusing on building partnerships and executing marketing campaigns to enhance brand awareness and user engagement.
ConsultingDecentralized Finance (DeFi)Financial ExchangesHealth CareIndustrial DesignNon-Fungible Token (NFT)Web3
Responsibilities
Source, vet, negotiate, and manage creators; develop briefs and content calendars aligned to GTM milestones
Establish and nurture relationships with key influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community
Stand up an affiliate/referral program with UTM links, promo codes, and revenue-share where applicable; manage KOL budget and payouts
Track and analyze KOL campaign performance using key metrics, provide regular reports, and recommend data-driven strategies for improvement
Own day-to-day operations and growth of community groups on Telegram, X, WeChat, and other social media channels
Localize community initiatives and content for priority markets; coordinate AMAs, IRL/virtual events, meetups
Build feedback loops from community to product, BD, and support
Deliver channel plan and campaigns for product launches and integrations with clear positioning and messaging
Effectively partner with Product Marketing, Brand/Creative, Social, and Product teams to ensure integrated and coherent messaging across all initiatives
Qualification
Required
3-6 years of experience in Web3 marketing, directly contributing to community growth and impactful influencer collaborations
Proven success in influencer marketing or KOL management within Web3, blockchain, or cryptocurrency, with a strong ability to manage and leverage KOL relationships to achieve marketing goals
Extensive network with Web3 KOLs and demonstrated strong account management skills to readily leverage existing relationships for impactful campaigns
Deep familiarity with crypto culture and products
Experience utilizing social media platforms and analytics tools to measure the impact of influencer and community initiatives on key business metrics
Excellent communication and interpersonal skills to build strong rapport and collaborate effectively with content creators and influencers, ensuring alignment with brand messaging and campaign goals
Contracting and budget management; comfortable negotiating rates and deliverables
Fluent in English and Mandarin
Preferred
Experience building KOL programs for exchanges
Local market expertise with strong creator/KOL network in Greater China, South Korea, Japan, and Southeast Asia
Can demonstrate measurable ROI from past influencer campaigns
Moonlight as an emerging KOL himself/herself
Additional languages (e.g., Korean, Japanese)
Company
Consensys
ConsenSys builds Ethereum blockchain infrastructure and applications ranging from developer tools to enterprise solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$725MKey Investors
C1FundParaFi CapitalJP Morgan
2025-12-15Series Unknown
2022-08-31Secondary Market
2022-02-15Series D· $450M
Leadership Team
Dror Avieli
Managing Director & VP Customer Success
Becky Moody
Senior Manager, HR Technology & Analytics
Recent News
Crowdfund Insider
2026-01-19
Crowdfund Insider
2026-01-16
Company data provided by crunchbase