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TikTok · 3 days ago

Brand Partnerships Team Lead, SMB - Beauty & Wellness

Austin, TX

Full-time

Hybrid

Senior Level

TikTok is the leading destination for short-form mobile video, and they are seeking a Brand Partnerships Team Lead for their SMB division focused on Beauty & Wellness. This role is responsible for building relationships with clients, driving business results through consultation, and leading a team of sales professionals to achieve strategic goals.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Collaborate with our Growth leadership to establish a sales strategy and execution plan to achieve team goals

Partner with cross-functional subject matter experts to develop, identify, and implement effective client advertising strategies

Leverage data to identify consumer trends - spot wins, opportunities, and optimizations

Become an expert in the assigned segments – collect and analyze competitive intelligence and market factors to anticipate client opportunities

Consult clients on TikTok product offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs

Develop and coach Brand Partnership Managers in setting long and short-term goals, milestones, and tracking performance towards revenue objectives

Guide Brand Partnership Managers on consultative, client-centric selling and best-in-class presentations, coach and develop for career growth

Qualification

Digital advertising experiencePeople management experienceAnalytical skillsConsultative selling skillsSocial media knowledgeC-level relationship buildingCoaching skillsTeam leadershipPresentation skills

Required

Experience in digital advertising (sales preferred, but not required)

Proven people management experience, with the ability to coach and developing performing teams

Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying

Experience building and developing C-level relationships and strategic partnership plans

Strong analytical and consultative selling skills to help identify and measure customer objectives

Preferred

Significant business unit, product, or revenue responsibility in ad-tech, media, or branded firms

Direct experience building scalable, repeatable processes to accelerate deal velocity

Expert knowledge of social media, mobile apps, and digital and mobile marketing

Analytical. Experience translating data into compelling insights

Experience determining and comparing the effectiveness of media plans in relation to business objectives

Media measurement comprehension across all channels including digital, TV, and OOH

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)