Avalon Essential Home Care · 1 day ago
Community Marketing & Business Development Manager
Troy, MI
Full-time
Onsite
Entry, Mid Level
$60K/yr - $90K/yr
2+ years expAvalon Essential Home Care is seeking an experienced, relationship-driven Community Marketing & Business Development Manager to grow private-pay home care referrals across Oakland and Macomb County. The role focuses on building long-term referral relationships and generating qualified referrals through community outreach and collaboration with various stakeholders.
Elder CareHealth CareWellness
Responsibilities
Build and maintain strong referral relationships with:
Hospitals, rehab facilities, SNFs, assisted living communities
Physicians, care managers, elder law attorneys, and senior resources
Conduct in-person sales calls, presentations, and community outreach
Educate referral partners on non-medical home care services and client eligibility
Represent the agency at networking events, health fairs, and community events
Track referral activity, pipeline progress, and conversion outcomes
Collaborate with intake and operations teams to support smooth admissions
Consistently generate qualified private-pay referrals
Grow active client census within assigned territory
Maintain professional follow-up and referral source engagement
Support sustainable, long-term growth—not short-term volume
Qualification
Required
Proven ability to build referral relationships and manage a territory
Strong communication and interpersonal skills
Comfortable working independently in a field-based role
Reliable transportation required
Preferred
2+ years of healthcare, home care, hospice, or senior living marketing experience
Benefits
Mileage reimbursement and business expenses covered
401(K) and retirement planning
BCBS Health Care
Company
Avalon Essential Home Care
Too many seniors leave the homes they love each year.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase