SoFi · 2 days ago
Principal Product Manager, SoFi Money
Seattle, WA
Full-time
Hybrid
Senior Level, Lead/Staff
$163K/yr - $280K/yr
7+ years expSoFi is a next-generation financial services company and national bank dedicated to transforming personal finance. The Principal Product Manager will own the vision, strategy, and delivery of SoFi Money’s user onboarding and activation journeys, focusing on enhancing member engagement and retention during their initial experience with the product.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Create and articulate a comprehensive product vision, strategy, and roadmap to improve growth, activation and retention, with a particular focus on a Members' early lifecycle
Use data to uncover key jobs to be done and create personalized member journeys from Day 1
Conceptualize and develop end to end user journey across web, app, communications and servicing channels, including new features and experiments to drive key metrics
Collaborate closely with engineering, design and other cross-functional partners through the product life cycle, from initial concept to high-quality delivery
Effectively balance member, business, and technical goals with available resources to maximize impact
Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers
Ensure all growth strategies align with SoFi’s mission, values and regulatory responsibilities
Qualification
Required
7+ years of B2C product management experience with a proven track record driving growth and retention through user-centered design and experimentation
Experience with experimentation platforms (we use Optimizely and StatSig)
Bachelor's degree or higher in a relevant field
A proactive, results-oriented approach to your work
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
Business Wire
2026-01-07
2026-01-06
dcm.com
2025-12-31
Company data provided by crunchbase