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Columbia Sportswear Company · 6 days ago

Senior Manager, International Distributor Marketing

Portland, OR

Full-time

Hybrid

Senior Level

5+ years exp

Columbia Sportswear Company is a leading outdoor apparel brand, and they are seeking a Senior Manager of International Distributor Marketing. This role is responsible for developing regional marketing strategies and executing marketing initiatives across diverse distributor markets outside of the US, ensuring alignment with global brand objectives.

ApparelInnovation ManagementManufacturingOutdoorsRetailSporting GoodsSports

Responsibilities

Leads marketing strategy across 94 diverse markets, partnering with Distributor CEOs and owners to drive brand adoption, market share, and sell-through

Serves as a strategic marketing partner to the GM of IDR, setting 1–3 year marketing plans aligned with global and regional objectives

Defines IDR LRP and seasonal marketing strategies in collaboration with Merchandising, Sales, and Operations

Provides expert regional insights to inform brand decisions and influence cross-functional alignment across internal and external structures

Presents marketing direction at international business development forums, fostering executive alignment and driving adoption of brand initiatives

Leads a high-performing internal team, fostering a culture of resourcefulness, accountability and innovation

Implements scalable processes and tools to streamline execution, enhance distributor engagement, and ensure brand consistency

Develops brand-specific strategies, tools, and retail support tailored to each brand’s identity and growth objectives

Directs the regional rollout of Columbia’s physical and digital retail footprint, enhancing consumer experience and driving revenue

Leads the opening of 50+/- retail stores annually, aligning retail expansion with assortment, location, and consumer expectations

Manages the expansion and performance of regional social media channels across multiple platforms

Oversees expansion of community programs, driving online and offline engagement for new and existing consumers

Promotes adoption of data-driven consumer acquisition strategies and tactics through the implementation of the brand health tracker across 8 IDR regions

Qualification

Global Marketing experiencePeople managementMarketing strategy developmentCross-cultural experienceData-driven strategiesListening skillsOmni-channel managementBrand direction executionMulti-language proficiencyCommunicationCollaboration skillsAdaptability

Required

Bachelor's or Master's degree, or applicable certification or equivalent experience in Marketing or Business Administration

5 – 10+ years of Global Marketing experience and people management

Applied, broad industry knowledge and commercial awareness to develop operating plans and drive performance of a significant share of the marketing function in region

The ability to travel globally

Preferred

Ability to speak multiple languages a plus

Benefits

401k plan plus a generous company match

Medical

Dental

Vision

Life Insurance

Disability

Flexible spending accounts

Health savings account

Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)

EAP + which is free and confidential 24/7/365 counseling services

Extensive wellness benefits

Employee discounts

Generous time off program

Company

Columbia Sportswear Company

Glassdoor3.8

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard.

Founded in 1938

Portland, Oregon, USA

5001-10000 employees