FreshDirect · 4 days ago
Director of Retention Marketing
Bronx, NY
Full-time
Onsite
Director/Executive
$145K/yr - $145K/yr
8+ years expFreshDirect is a technology-powered grocery company focused on delivering fresh food directly from farms to homes. They are seeking a Director of Retention Marketing to design and implement data-driven retention strategies that enhance customer engagement and maximize lifetime value, collaborating with cross-functional teams to create effective marketing initiatives.
BakeryCateringCoffeeCraft BeerDelivery ServiceFood DeliveryFood ProcessingFruitGroceryTea
Responsibilities
Develop and execute a comprehensive CRM and Lifecycle marketing strategy to drive customer engagement, retention, and revenue growth
Lead the design, implementation, and optimization of multi-channel campaigns, including setup, briefing, QA, deployment, performance monitoring, ensuring seamless execution
Design and launch loyalty programs and value-add initiatives that increase subscriber engagement and lifetime value
Oversee the management and optimization of the CRM platform, ensuring seamless integration with other marketing and data systems
Coordinate with product, merchandising, marketing and analytics teams to develop creative campaigns and solutions using advanced Braze features, dynamic content, and personalization, ensuring accurate targeting and relevancy in all communications
Own the retention calendar, including all creative briefing and coordination with merchandising. Partner with creative and content teams to develop compelling messaging aligned with brand values and tailored for various customer segments
Partner with analytics and data science to define campaign performance benchmarks and enable consistent measurement across initiatives
Monitor and analyze the performance of marketing programs, using data-driven insights to continuously improve effectiveness and customer outcomes
Lead A/B testing for retention marketing and experimentation to identify best practices and innovative approaches in customer engagement
Manage and mentor a junior CRM coordinator, foster a culture of innovation, collaboration, and continuous learning
Own the team’s core operational KPIs and identify opportunities for increased efficiency and impact and report to senior leadership, providing actionable insights and recommendations to drive business growth
Serve as the team’s Braze expert, staying up to date with new features and helping the team unlock the platform’s full potential
Qualification
Required
8+ years of experience in CRM, email marketing, or lifecycle marketing, with a proven track record of driving customer engagement and retention
Bachelor's degree in Marketing, Business, or a related field
Deep familiarity with Braze, including regular usage of advanced platform tools like Connected Content, Content Blocks, Canvas, and Segment integrations
Solid experience in marketing operations, with demonstrated success building systems, processes, and tooling to improve campaign execution at scale
Strong understanding of customer segmentation, targeting, and personalization
Proficiency in data analysis and the ability to derive actionable insights from complex datasets
Excellent project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment
Strong communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and senior leadership
Knowledge of data privacy regulations and best practices in email marketing and customer communications
Preferred
MBA or advanced degree is a plus
Experience in e-commerce, retail, or subscription-based industry is highly desirable
Benefits
Enjoy generous Paid Time Off, Safe & Sick Leave, and Paid Holidays so you can rest, reset, and spend time on what matters most.
We’ve got you covered with medical, vision, dental, and voluntary disability benefits designed to support you and your family’s well-being.
Build your future with our 401(k) plan + employer match and gain peace of mind with life insurance benefits.
Our modern Bronx campus features a state-of-the-art facility, a full gym, an inviting cafeteria, and an employee market.
We also provide free parking and a shuttle service from nearby MTA stations for an easy commute.
We offer leadership development programs, plus exclusive tuition discounts through our partnerships with local colleges.
Get a 20% employee discount on FreshDirect online orders and our wine store.
Shop amazing deals at our on-site employee market and join fun engagement events and vendor spotlights where you can sample the very best of what we offer.
Company
FreshDirect
FreshDirect delivers fresh food to residences and offices.
1001-5000 employees
H1B Sponsorship
FreshDirect has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (13)
2023 (2)
2022 (26)
2021 (36)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$280MKey Investors
J.P. Morgan Asset ManagementAIG Investments
2023-11-08Acquired
2016-09-26Private Equity· $189M
2014-04-02Series Unknown· $10M
Leadership Team
Dickson Aladesanmi
Chief Financial Officer
Amit Thummala
Chief Product & Technology Officer
Recent News
2025-10-24
The Real Deal
2025-10-15
Company data provided by crunchbase