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SuperProcure · 2 days ago

Product Marketing Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

SuperProcure is a next-generation end-to-end TMS platform that aims to revolutionize Indian logistics. The Product Marketing Manager will define and own the product narrative, leading go-to-market strategies and ensuring effective messaging that translates features into business value to drive adoption and revenue.

LogisticsProcurementSupply Chain ManagementTransportation

Responsibilities

Support product positioning and messaging by collecting customer feedback, survey inputs, and interview insights across target customer segments and use cases

Conduct customer surveys, feedback sessions, and basic market research to understand customer needs, pain points, and value perception

Assist in planning and executing go-to-market (GTM) activities for new features or updates, in collaboration with Product, Sales, and Marketing teams

Help create sales enablement materials such as pitch decks, one-pagers, FAQs, and battlecards based on customer insights and common objections

Track and summarize competitive information by monitoring competitor messaging, feature updates, and market trends, and sharing insights with internal teams

Support customer adoption and engagement by documenting use cases, success stories, and feedback-led narratives

Work with Digital Marketing teams to translate insights into campaign inputs, messaging briefs, and content themes

Share customer and market feedback with Product teams to help inform roadmap discussions and communication

Measure basic GTM effectiveness by tracking feature adoption, campaign response, customer feedback trends, and win/loss inputs

Conduct on-site customer visits to understand requirements, demonstrate the product, and engage in detailed discussions to address customer needs and feedback

Qualification

Product positioningGTM executionB2B SaaS experienceBuyer personasValue sellingSales supportLogistics experienceAI/tech productsCross-functional collaboration