SharkNinja · 1 day ago
Senior Director of Retail.com
Needham, MA
Full-time
Onsite
Director/Executive
$196K/yr - $240K/yr
10+ years expSharkNinja is a global product design and technology company known for its innovative lifestyle solutions. The Senior Director of Retail.com will lead efforts to enhance the company's digital presence and drive category growth through strategic partnerships and content optimization across various retail platforms.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Define and drive the vision for the Retail.com COE, establishing a unified omnichannel strategy across all “brick and click” retailers
Build a high-performing team and framework that champions excellence in digital execution, category conversion, and retailer collaboration
Serve as the enterprise voice for Retail eCommerce, shaping how the organization engages, measures, and wins across retail digital ecosystems
Oversee the creation and optimization of product content, imagery, and enhanced brand experiences across retailer platforms
Partner with Brand and Digital teams to ensure alignment between brand storytelling and retailer-specific requirements
Implement tools and analytics to measure and improve digital shelf health, discoverability, and conversion
Optimize our investments and strategic partnerships with Retail Media Networks (e.g., Walmart Connect, Roundel, CitrusAd, UB Network, etc.)
Collaborate with integrated marketing and brand as well as our external teams to plan, execute, and optimize paid media campaigns that influence conversion
Implement cutting-edge tools and analytics to track, benchmark, and continuously improve digital shelf performance across retailers
Champion a seamless shopper journey from awareness to conversion consistently across retailer platforms
Partner with brand and digital teams to enhance CX/UX elements including search performance, navigation, and conversion flow and drive consistency in how our brand shows up with strategic retailers
Foster a culture of experimentation and test-and-learn agility to continually improve engagement and sell-through
Drive conversion principles in the development of best-in-class Joint Business Plans (JBPs) with retail partners
Enhance our monthly and quarterly JBP reviews to be relentless on conversion metrics, challenge new ways to improve the consumer experience on all platforms, and establish large milestones to continue overdriving digital penetration
Serve as a strategic thought partner to key retailers, leveraging insights and innovation to unlock new growth levers across R.com
Codify best practices, playbooks, and standards that scale eCommerce excellence across categories and functions
Train and influence cross-functional teams to think and operate with a digital-first, omnichannel mindset
Stay ahead of emerging retail, technology, and shopper trends to future-proof the organization’s retail.com strategies
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
10+ years of experience in trade marketing, eCommerce, digital marketing, or retail media — with demonstrated success leading COEs or enterprise retail.com teams
Proven experience managing omnichannel retail partnerships (e.g., Walmart, Target, Amazon, Ulta, Costco, Home Depot, Sephora, etc.)
Strong understanding of content management, digital shelf analytics, and retail media performance levers
Excellent cross-functional leadership, communication, and stakeholder management skills
Analytical, insights-driven mindset with the ability to translate data into strategic action
Preferred
MBA preferred
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Competitive health insurance
Retirement plans
Wellness programs
SharkNinja product discounts
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
2026-01-07
2026-01-07
2026-01-07
Company data provided by crunchbase