Abbott · 3 months ago
Director, Consumer Insights – Abbott Heart Failure
Pleasanton, CA
Full-time
Onsite
Director/Executive
$172K/yr - $344K/yr
10+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. As Director of Consumer Insights for the Heart Failure business, you will lead the development and execution of an insights strategy that informs decisions across product innovation and patient experience. Your role will influence how the company improves outcomes and elevates the standard of care in heart failure management.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Lead Insight Strategy for Heart Failure : Design and implement a comprehensive insights roadmap that supports the Heart Failure portfolio, including CardioMEMS and future pipeline innovations
Drive Patient-Centered Innovation : Leverage qualitative and quantitative research to uncover unmet patient needs, barriers to adoption, and opportunities to improve adherence and engagement across the care continuum
Inform Product and Experience Design : Partner with Product, Clinical, and R&D teams to ensure the voice of the patient and provider is embedded in product development, service design, and digital health solutions
Enable Commercial and Brand Strategy : Collaborate with Marketing and Commercial teams to translate insights into differentiated messaging, segmentation strategies, and go-to-market plans that resonate with diverse stakeholders (e.g., cardiologists, nurse navigators, hospitalists)
Monitor Market and Ecosystem Trends : Track evolving dynamics in heart failure care, including value-based care models, remote monitoring adoption, and health equity considerations. Provide foresight to anticipate shifts and guide proactive strategy
Lead Research Execution : Oversee the design and execution of primary and secondary research initiatives, managing external vendors and internal partners to ensure high-quality, timely, and actionable deliverables
Build and Mentor a High-Performing Team : Lead and develop a team of insights professionals, fostering a culture of curiosity, analytical rigor, and strategic influence
Qualification
Required
10+ years of experience in consumer insights, market research, or strategy, with at least 5 years in a leadership role
Deep understanding of the healthcare ecosystem, preferably in cardiology, heart failure, or medtech
Proven ability to influence senior stakeholders and drive strategic decisions through insights
Experience working with cross-functional teams including Product, Clinical, Marketing, and Commercial
Strong analytical and storytelling skills; fluency in tools such as Tableau, Power BI, or similar platforms is a plus
Bachelor's degree in Marketing, Business, Psychology, or related field
Preferred
Master's degree preferred
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
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