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January Digital · 6 hours ago

Associate Director, Paid Media (Luxury Fashion)

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$110K/yr - $135K/yr

7+ years exp

January Digital is the Marketing Leadership Company focused on solving business challenges through media excellence and strategic guidance. They are seeking an Associate Director for their agency team who will be responsible for developing digital media strategies, managing client relationships, and leading a team to achieve strategic objectives.

ConsultingDigital Marketing

Growth Opportunities

Responsibilities

Drive advancement of client's strategic objectives through meaningful thought leadership

Develop a deep understanding of each client’s business and leverage data to guide growth opportunities and reinforce the agency's strategic value

Build trust with clients by managing team deliverables, setting priorities, and overseeing flawless multi-channel tactical activation of marketing campaigns

Lead strategic external relationship development across clients and identify optimal vendor partnerships

Lead account strategic vision through development and management of long term goals and client growth opportunities and ownership of complex deliverables including quarterly business reviews and annual multi-channel budget planning

Manage client communication needs across the team and strive to exceed client service expectations

Lead a team of employees to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities

Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively

Proactively collaborate across teams internally to drive agency development with new business opportunities

Engage with senior leadership to problem solve company challenges and work toward the achievement of company growth goals

Qualification

Paid media managementDigital media strategyTeam leadershipPerformance media principlesProject managementAnalytical skillsDigital marketing trendsCollaboration skillsPositive attitudeCreative collaboration

Required

7+ years' experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video

3+ years experience managing teams with demonstrated expertise to be an effective leader

Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients

Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines

Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs

Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients

Excellent team player with strong collaboration skills

Has a positive 'no task is too small' attitude and can-do mentality to drive teams forward

Excited by digital marketing trends and inspired to enact best-in-class programs for clients

Consistently demonstrates behavior in line with January Digital's core traits