CAN Community Health · 1 week ago
Marketing Manager
St. Petersburg, FL
Full-time
Onsite
Mid Level
$73K/yr - $92K/yr
3+ years expCAN Community Health is the nation's premier resource in ending epidemics with a mission of empowering wellness. The Marketing Manager will be responsible for shaping and managing the organization’s brand identity, overseeing brand development, and executing impactful marketing campaigns to enhance brand awareness.
Health CareMedicalPersonal Health
Responsibilities
Assist in the development and implementation of annual marketing plans aligned with organizational goals and patient growth strategies
Manage the execution of campaigns across digital, print, and community channels, ensuring brand consistency and measurable impact
Collaborate with clinical teams, community engagement, and development to create targeted outreach strategies for priority populations
Support marketing initiatives for clinic openings, awareness campaigns, advocacy events, and fundraising programs
Manage content and updates for CAN’s website, email marketing platforms, and social media channels
Oversee paid digital campaigns (Google Ads, social media advertising, etc.) in partnership with external vendors or internal teams
Track and analyze digital performance metrics, providing regular reporting and insights to leadership
Optimize content for search engine visibility, user engagement, and accessibility
Develop, edit, and distribute marketing collateral including brochures, flyers, newsletters, press releases, and presentations
Ensure all materials and communications align with CAN’s brand guidelines, tone, and messaging standards
Partner with creative services and external vendors on multimedia assets including video, photography, and graphics
Support storytelling initiatives by highlighting patient stories, program impact, and organizational achievements
Support marketing efforts for national and local community events, conferences, and health fairs
Develop promotional strategies and materials to drive attendance and engagement at events
Collaborate with the Community Engagement team to align outreach and marketing strategies with local initiatives
Assist in sponsorship activation and recognition through marketing and promotional deliverables
Maintain dashboards and reports to evaluate the effectiveness of marketing campaigns and strategies
Use data insights to refine targeting, improve outcomes, and support decision-making
Ensure compliance with nonprofit and healthcare marketing standards, including HIPAA and ethical communications guidelines
Qualification
Required
Bachelor's degree
Minimum of 3-years' experience managing in a health care setting
Knowledge of HIV medical terminology, procedures, medications and treatment practices
Knowledge of EMR system
Communication
Problem Solving
Attention to Detail
Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with executive team and staff at all levels in the organization
Must have excellent communication, presentation and interpersonal skills
Excellent writing skills
Ability to understand healthcare marketing, challenges and stigma associated with HIV/AIDS/Hepatitis C and other diseases
Demonstrate an ability to manage marketing and public relations for audiences inside and outside the organization
Ability to evaluate opportunities for organization promotion and manage a budget
Ability to work with minimal supervision
Excellent people manager, open to direction, suggestions, and commitment to get the job done
Delegates responsibility effectively
High comfort working in a diverse environment
Preferred
Concentration in marketing, business, communications and development is strongly preferred
Good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint), email marketing platform (e.g. Constant Contact), and website content management systems (e.g. WordPress)
Proficiency in branding tools and software, including Adobe Creative Suite and marketing automation platforms
Benefits
Competitive pay with a bonus plan
Premiere benefits package with a retirement plan with a generous company matching contribution
Company
CAN Community Health
CAN Community Health is a nonprofit organization that provides hope, encouragement and inspiration to people suffering from HIV.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Rishi Patel, PharmD, MBA, AAHIVP
President & CEO at CAN Community Health, Inc.
Mary Lifland
Chief Financial Officer
Recent News
The Virginian-Pilot
2025-10-02
Business Wire
2025-07-01
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