Amgen · 1 day ago
Marketing CRM Campaign Planning & Delivery Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expAmgen is a biotechnology company dedicated to serving patients living with serious illnesses. The Marketing CRM Campaign Planning & Delivery Manager will translate campaign requirements into actionable plans for Salesforce Marketing Cloud execution, collaborating with cross-functional teams to ensure effective campaign operations and adherence to best practices.
BiotechnologyHealth CareManufacturingPharmaceutical
Responsibilities
Foster strong relationships with cross-functional teams (e.g., Commercial Data & Analytics, Marketing Tech etc.) to ensure alignment and smooth progression across all stages of campaign execution
Implement end-to-end execution of customer engagement plans related to email and SMS across platforms and capabilities
Work closely with the Amgen India team to drive timely and quality campaign execution
Serve as the primary contact for brand marketing teams to translate business requirements into executable SFMC journeys and automation workflows
Coordinate and lead weekly meetings with assigned brand leads to ensure transparent communication on initiative status, impediments and decisions needed
Participate in any brand related workshops as required to provide expertise on CRM related processes and standards
Collect and document campaign journeys for transition to our Amgen India colleagues for development
Understand brand customer strategies across all channels, ensuring alignment of the key requirements needed to execute cohesive omnichannel campaigns
Submit any cross-functional work through the proper prioritization processes
Be expert in and manage ongoing campaign operations across ecosystem delivery platforms, including Salesforce Marketing Cloud (SFMC)
Work with Amgen India colleagues to support standard activation processes
Collaborate closely with Capability Managers to ensure campaign builds align with standardized frameworks, governance policies, and approved data models
Escalate, coordinate, and communicate deviations from expected campaign behavior with the brand and cross functional development teams to ensure timely resolution
Support operational reporting and tool efficiency/effectiveness KPIs and reporting (not including customer success measurement)
Socialize results and instill understanding of what constitutes successful operations across tools
Ensure adherence to platform standards, workflows, and integration protocols to maintain consistency, scalability, and operational efficiency across all campaigns
Conduct regular audits and reviews of campaign processes to identify opportunities for improvement, ensuring campaigns align with industry-leading best practices
Support the Activation Team - Director in ensuring platform capabilities are fully utilized and optimized for maximum impact
Qualification
Required
Doctorate degree and 2 years of commercial or medical operations, information sciences, and/or project management experience
Or
Master's degree and 4 years of commercial or medical operations, information sciences, and/or project management experience
Or
Bachelor's degree and 6 years of commercial or medical operations, information sciences, and/or project management experience
Or
Associate's degree and 10 years of commercial or medical operations, information sciences, and/or project management experience
Or
High School Diploma / GED and 12 years of commercial or medical operations, information sciences, and/or project management experience
Preferred
5+ years experience in Digital Marketing Operations in the pharmaceutical industry successfully supporting campaign operations
Strong knowledge of marketing automation platforms and tools, including workflow design, system integration, and audience segmentation
Experience in optimizing automated campaigns, leveraging CRM and data analytics for personalized, data-driven strategies
Strong understanding of digital marketing channels and tactics used to design integrated and impactful omnichannel strategies (e.g., social media, paid media, events, email, SMS, display, web, etc.)
Ability to gather and translate strategy into technical requirements and liaise with both types of stakeholders
Excellent organizational and project management abilities, with a talent for handling complex projects and driving continuous improvements in customer experience
Familiarity with SAFE Agile framework and processes
Strong verbal and written communication skills to convey insights and strategies clearly and effectively to both technical and non-technical stakeholders
Enthusiasm for staying informed about emerging trends in digital marketing and omnichannel capabilities to ensure strategies remain innovative and competitive
Benefits
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.
Company
Amgen
Amgen is a biotechnology company that develops and manufactures human therapeutics for various illnesses and diseases.
10001+ employees
H1B Sponsorship
Amgen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (429)
2024 (485)
2023 (485)
2022 (540)
2021 (460)
2020 (444)
Funding
Current Stage
Public CompanyTotal Funding
$28.5B2022-12-12Post Ipo Debt· $28.5B
1983-06-17IPO
Leadership Team
Robert Bradway
Chairman and Chief Executive Officer
Jay Bradner
Executive Vice President of R&D, and Chief Scientific Officer
Recent News
pharmaphorum
2026-01-14
2026-01-13
2026-01-13
Company data provided by crunchbase