Comcast · 2 days ago
Director, Audience Strategy & Enablement-Xumo
CA - Irvine, 5300 California Ave., 4th floor
Full-time
Hybrid
Director/Executive
$136K/yr - $252K/yr
10+ years expComcast is a leading telecommunications company, and they are seeking a Director of Audience Strategy & Enablement for their Xumo platform. This role will drive the adoption and integration of the Xumo Identity Platform across the organization to enhance audience insights and improve targeting strategies.
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Responsibilities
Serve as the business lead and organizational owner of the Xumo Identity Platform
Work closely with ad sales, editorial, marketing, content, product, and technology teams to integrate audience segmentation models into the broader analytics functions, enhancing the understanding of audiences
Draft and manage requirements and other supporting business documentation
Define and execute the roadmap for leveraging the platform across teams and business units
Develop and refine audience segmentation strategies to support personalization, targeting, and campaign effectiveness
Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
Advocate for data-driven decision making across the organization by evangelizing the platform’s capabilities and insights
Track performance and ROI of targeted campaigns
Stay up-to-date on industry trends and best practices in data backed audience development and segmentation
Other duties and responsibilities as assigned
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned
Qualification
Required
10 Years +
Campaign Development
Collaboration
Customer Segmentation Analysis
Data-Driven Decision Making
Revenue Driven
Stakeholder Influence
Preferred
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience
Benefits
Commission under the terms of an applicable plan
Bonus
Best-in-class Benefits
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
Fierce Network
2026-01-11
2026-01-07
2026-01-07
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