Universal Music Group · 11 hours ago
Senior Manager, Audience Development
Santa Monica, California
Full-time
Onsite
Senior Level, Lead/Staff
$76K/yr - $186K/yr
8+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking a Senior Manager, Audience Development to lead the CRM strategy, focusing on connecting music fans with the right message at the right time, while overseeing a team and executing email and SMS marketing strategies.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Develop a Multi-Channel Communications Strategy: Craft and execute a data-led communications plan across email and SMS to drive engagement with targeted customer segment
Oversee Day-to-Day Operations: Lead the end-to-end delivery of multi-channel campaigns, ensuring timely execution, high quality, and strong collaboration across teams
Leverage Data-Driven Insights: Use customer and campaign insights to identify opportunities, guide strategic decisions, and continuously improve channel performance
Implement Testing and Optimization: Champion a test-and-learn experimentation approach to refine messaging, targeting, and creative to optimize comms effectiveness
Lead Cross-Functional Projects: Lead complex CRM projects, ensuring strategic alignment, managing risks, and driving outcomes that support wider business priorities
Embrace Innovative Tools and Techniques: Stay ahead of CRM tech developments, adopting new tools and processes to improve efficiency and effectiveness
Proactively Support Business Goals: Understand broader Label business challenges and suggest CRM initiatives that help address them and drive commercial impact
Foster Strong Team and Stakeholder Relationships: Build solid relationships with cross-functional teams to enable the successful delivery of the Audience Strategy vision together
Manage, Mentor, and Develop the Team: Provide clear leadership and direction to the CRM team, ensuring accountability, performance, and development. Act as a role model, fostering a high-performing, engaged, and inclusive team culture
Qualification
Required
8+ years of experience in email marketing, with a deep appreciation and understanding of pop culture and the music industry
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
Strong analytical skills with the ability to interpret data and translate insights into action
Experience with personalization, customer journey building, and retention-driving strategies
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines
Strong communication skills with experience presenting data-driven insights to stakeholders and leadership
Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
Preferred
Experience with ESPs and Attentive is a plus
Basic knowledge of HTML and CSS
Benefits
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
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