Toptal · 1 week ago
Director of Marketing Strategy - US-Based
United States
Full-time
Remote
Director/Executive
10+ years expToptal is a global network of top talent in business, design, and technology that enables companies to scale their teams on-demand. As the Director of Marketing Strategy, you will be responsible for building comprehensive marketing strategies, collaborating with various teams to enhance brand awareness and growth initiatives, while overseeing the execution of these strategies.
CopywritingHuman ResourcesProduct DesignSaaSSoftwareSoftware Engineering
No H1B
Responsibilities
Work with our Executive, Marketing, Customer, Talent Operations, and other key teams across the company to set and execute the roadmap for Toptal’s short- and long-term marketing plans
Act as a high-level project manager for all of the marketing-related initiatives that your team is responsible for, ensuring that all initiatives are on time and adequately resourced. The life cycle of your projects, at a high level, will be: Dive into a Marketing initiative with a consultant’s mindset, ask questions to learn everything you can about the subject. Remove constraints and use non-incremental thinking to determine how to frame the initiative such that the related projects and components can deliver an order of magnitude greater impact. Execute on your plans, frequently doing things yourself as an individual contributor, and laying a solid foundation that can be built upon and owned or significantly supported by you upon completion. Ensure that the project can be sustainable within the function or company into the future by implementing processes that allow for its success into the future
Partner with executives and other senior leaders to achieve successful outcomes through major Marketing initiatives that result in new offerings, enhanced infrastructure, and processes. Your ability to learn the business, partner with executives, develop recommendations, and act swiftly to drive to completion will be key to your success. Upon completion, you will ‘own’ or significantly support the initiative on an ongoing basis and work for continual improvement to support Toptal’s growth strategies
Build forecasts and projections that relate to the expected ROI on marketing campaigns, traffic, and user acquisition, and other areas of marketing that require robust and rigorous financial analysis
Help craft and sustain KPIs that each functional area of the Marketing team needs to execute effectively within the context of the larger functional goals
Work with the Business Analytics and Market Insights teams, extrapolating insights and turning those insights into actionable strategies that other teams can leverage to create marketing initiatives around
Leverage data-driven decision-making to continuously test, measure, and optimize marketing campaigns, including A/B testing, conversion rate optimization, and ROI analysis, with a focus on creative testing
Guide the prioritization of key initiatives across Performance Marketing, Content Marketing, Creative, and Growth Product as Toptal scales
Ensure the team is maximizing the impact of all creative and growth experiments by maintaining organized playbooks, automated systems, and dashboards that track the states and thresholds related to each experiment
Facilitate effective brainstorming sessions, which contribute to the generation of new ideas that push the boundaries of what’s possible for Performance Marketing and SEM
Help facilitate effective training on marketing-related topics to ensure all of the relevant stakeholders are properly educated on how to infuse the best marketing tactics into their content, initiatives, and products to maximum impact
Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s marketing strategy
Be in constant communication with team members via Slack, Zoom, and other means
Accomplish work objectives through leading and supervising other Toptal team members within the function or subfunction
Establish objectives and initiatives for the team, recommend the team’s structure and jobs, and organize, assign, delegate, oversee, and monitor work
Coach and mentor team members, provide feedback, conduct performance reviews, and implement performance improvement plans, if needed
Onboard and integrate into Toptal
Rapidly begin learning about Toptal’s history, culture, and vision
Shadow team members across the company to learn the core of Toptal’s operations, goals, and measurable outcomes
Work to get up to speed with how the organization runs, including how our OKRs, RACIs, and other operational frameworks work
Understand the inner workings of the Marketing team and how they work effectively with other teams. You will also be expected to identify many optimizations and opportunities that you see relating to furthering the growth tactics, organizational dynamics, and talent capabilities of the Marketing team
Begin initial scoping of assigned initiatives
Have a very strong understanding of how the Marketing function and all related external functions work together with Marketing
Have charted a path for ensuring collaboration is strong, and work output remains at an extremely high quality level for all Marketing-related initiatives
Have garnered the trust of your peers and the individuals with whom you’re most closely working with
Work alongside team leaders to determine outcomes, make recommendations, and scope project plans, while exercising discretion and independent judgment
Partner with Senior Leadership to build and execute a comprehensive Marketing plan
Make significant progress on the Marketing initiative execution plans, as evidenced by the achievement of initiative milestones and KPIs
Have exemplified the ability to inspire and mentor the teams you’re working with
Have upleveled the team’s ability to brainstorm, collaborate, and execute materially
Have introduced several growth-related tactics that are innovative, sustainable, and a direct result of your personal efforts
Have chartered a clear path for scaling the team, as well as the work output that Marketing can produce
Have scaled the work output of Marketing significantly
Have demonstrated the successful implementation and execution of several new growth strategies and tactics
Qualification
Required
A bachelor's degree is required
You must have at least ten years of experience in consulting, strategy, Growth Marketing, OR a similar type of role where you leveraged extensive amounts of data to draw insights about potential customers and marketing strategies, and thus make decisions on the best path forward based on those insights
Leadership experience with responsibility for business results in a fast-paced, multi-function environment
You must be able to easily classify and understand customer personas to create effective marketing strategies that resonate with that precise customer type
Demonstrated experience growing revenue at scale via performance marketing within a B2B technology or services company
You must be able to quickly research, analyze, and create marketing strategies around which channel to market to and what type of creative is most likely effective for each type of customer
You must have the ability and willingness to review, with meticulous attention to detail, all of the final work product that your team creates. This needs to hold true for both analytical and creative work
You must have a best-in-class, analytical and data-driven background
You must be an extremely quick, strategic thinker with exceptional experience leading highly analytical teams
Ability to leverage data to perform root cause analysis and address the source of issues
Proven ability to develop creative solutions that result in measurable, transformative outcomes that reach beyond incremental improvements
Strong collaboration skills and demonstrated ability to influence and execute effectively in a cross-functional environment
You must be able to determine if the brand and creative execution for any given marketing initiative is of extremely high quality, or not
Experience leading and scaling cross-functional, dynamic teams
A strong ability to build highly effective training sequences for diverse skill sets
Experience guiding and executing functional specialization within teams, including setting and monitoring KPIs that both reflect a clear division of responsibilities and larger team goals
Demonstrated analytical rigor. You must know how to quantitatively analyze and optimize marketing programs and growth initiatives
A lean, data-driven, process, and KPI-oriented mentality is critical
You must have a strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You must be extremely persistent by nature and unwilling to let your team lose or leave problems unsolved
You must have excellent verbal and written communication skills
Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts
You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do
Regularly and reliably attend scheduled virtual team meetings on camera
Work independently with minimal supervision
Use all required digital collaboration tools
Prioritize and self-manage workflows and deadlines
Benefits
Participation in a 401(k) retirement plan
Medical, dental, and vision health insurance plans
Basic life insurance coverage and short-term and long-term disability coverage
Access to flexible spending, dependent care, and health savings accounts
Access to telehealth virtual doctors
An employee assistance program
Flexible paid time off
Company
Toptal
Toptal is a network of talent in business, design, and technology that enables companies to scale their teams, on demand.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2012-07-01Seed
Leadership Team
Taso Du Val
CEO
Alejandro Rigatuso
Principal Growth Marketing Strategist
Recent News
2026-01-22
Business Wire
2026-01-07
2025-10-25
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