Priority Software · 1 week ago
Director of Channel Development
Priority Software is a leading provider of scalable cloud-based business management solutions. They are seeking a Director of Channel Development to build, manage, and scale their indirect partner ecosystem, focusing on reseller and advisory partner development to drive pipeline creation and enhance visibility within the ERP partner landscape.
Responsibilities
Build and manage a target list of reseller/VAR prospects across ERP ecosystems
Execute outbound recruitment campaigns to generate partner interest and secure new reseller relationships
Lead partner evaluations, business model assessments, and qualification
Build and oversee partner onboarding (sales enablement, product training, demo readiness, implementation alignment)
Support early-stage co-selling to accelerate reseller productivity and help them achieve first revenue
Develop joint business plans including revenue goals, vertical focus, and quarterly reviews
Track and report reseller pipeline, performance, and revenue contribution
Establish and grow relationships with mid-tier consulting firms, regional advisory practices, and ERP selection firms
Deliver educational sessions on Priority ERP: product capabilities, differentiators, implementation approach, ICP fit, and competitive positioning
Build an 'Advisor Toolkit' (one-pagers, pitch decks, competitive positioning, case studies)
Increase Priority’s visibility and inclusion in RFPs, shortlist processes, and evaluation cycles
Track advisor-driven leads, RFP invitations, and deal influence
Build the foundational channel framework including partner tiers, benefits, requirements, incentives, and governance
Collaborate with Marketing on partner recruitment campaigns, partner newsletters, and co-marketing programs
Maintain accurate partner records and pipeline reporting in CRM
Strengthen collaboration across Sales, Pre-Sales, Delivery, Marketing, and Product to support partner success
Qualification
Required
7+ years of experience in channel development, partner sales, or alliances within the ERP or enterprise software space
Demonstrated success recruiting and enabling reseller/VAR partners
Familiarity with advisory/consulting firms involved in ERP selection and evaluation
Strong understanding of ERP systems, particularly within manufacturing, distribution, or field service industries
Experience driving revenue contribution through indirect channels
Excellent communication, relationship-building, and presentation skills
Ability to work cross-functionally in a fast-growing, entrepreneurial environment
Preferred
Existing network of ERP partners, implementers, and selection/advisory firms in North America
Experience at or partnering with ERP firms like Acumatica, NetSuite, SAP B1, Microsoft Dynamics, Sage, Epicor, or similar
Knowledge of partner onboarding best practices, partner certification processes, and channel operations
Track record of managing multi-partner pipelines and reporting through CRM systems
Company
Priority Software
Priority Software is a global software developer that offers a more accessible alternative to complex and costly ERP solutions.
Funding
Current Stage
Growth StageTotal Funding
$125MKey Investors
TA Associates
2024-05-16Acquired
2020-10-05Private Equity· $125M
2013-12-01Series Unknown
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