BEDGEAR · 1 week ago
VP - Strategic Sales
United States
Full-time
Remote
Director/Executive
$150K/yr - $200K/yrBedgear is a fast-growing consumer goods company focused on innovative bedding solutions. The VP - Strategic Sales will drive brand awareness and sales in key markets, manage executive-level relationships, and lead business development efforts with top retailers.
Consumer GoodsE-CommerceRetail
Responsibilities
Own executive-level relationships with select top 10 retail partners, serving as the primary strategic contact
Drive incremental revenue through strategic assortment reviews, category expansion, and new product introductions
Develop and execute elevated marketing programs in partnership with retailers, including in-store, digital, and promotional initiatives
Lead the expansion and effectiveness of RSA education programs to increase product knowledge, engagement, and sell-through
Ensure retailer compliance with BEDGEAR's in-store experience standards, including POP, displays, fixtures, graphics, and merchandising execution
Partner cross-functionally with marketing, product, operations, and customer success to deliver seamless execution and measurable results
Prospect, pitch, and close new business with top 50 retailers where BEDGEAR does not currently have distribution
Develop compelling value propositions tailored to each prospective partner's business model and customer base
Lead end-to-end sales cycles, from initial outreach through negotiation, onboarding, and launch
Build a robust pipeline of high-quality opportunities aligned with BEDGEAR's growth strategy
Own revenue growth targets across managed accounts and new business development efforts
Identify whitespace opportunities across assortments, categories, channels, and geographies
Use data, insights, and retailer feedback to inform selling strategies and influence product and marketing roadmaps
Represent BEDGEAR as a category leader and strategic partner within the specialty retail and broader bedding industry
Collaborate closely with internal stakeholders to align on priorities, timelines, and execution plans
Contribute to sales strategy, forecasting, and long-range planning at the executive level
Qualification
Required
Must be 18 years of age or older
HS Diploma or GED
Must be legally authorized to work in the United States and have IDs needed to verify
English proficiency (reading, writing, speaking, comprehension)
Must have dependable personal vehicle with credible insurance coverage and valid driver's license
Computer savvy; proficient with Microsoft Office
Travel required at least 75% of time
Ability and willingness to work weekends and major retail holidays
Proven success managing and growing large, complex retail accounts at an executive level
Demonstrated ability to prospect, pitch, and close new business with top-tier national or regional retailers
Strong understanding of retail environments, merchandising, in-store marketing, and RSA education programs
Exceptional executive presence with the ability to influence C-suite and senior retail leaders
Highly strategic yet hands-on; comfortable operating at both the 30,000-foot and ground levels
Strong analytical skills with the ability to translate insights into actionable growth strategies
Willingness to travel regularly to support key accounts and new business opportunities
Company
BEDGEAR
BEDGEAR is a consumer goods company that provides mattresses, pillows, protectors, and toppers.
Founded in 2009
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eugene Alletto
CEO/Quarterback
Vito Gaeta
CFO
Recent News
Home Textiles Today
2025-12-17
2025-11-11
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