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Capital One · 1 day ago

Manager, Marketing | SEO & GEO | Business Cards & Payments

Richmond, VA

Full-time

Onsite

Mid, Senior Level

$152K/yr - $173K/yr

6+ years exp

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an SEO & Generative Engine Optimization (GEO) Manager to drive Capital One Business’s off-site SEO and AI focused content strategy. This role involves improving visibility in search engines and AI-powered experiences while collaborating with various internal and external teams to enhance digital presence and content architecture.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

SEO/GEO Execution: Implement on-page, technical, and content optimizations on owned and third-party websites to support SEO and GEO strategies

Technical SEO: Partner to ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices

Content Optimization: Collaborate with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements

Performance Monitoring: Use analytics tools to track SEO/GEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility

Reporting Support: Assist in preparing performance reports and dashboards, highlighting business-relevant progress and opportunities to be shared with partners and stakeholders

Trend Monitoring: Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments

Cross-Functional Collaboration: Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives

Business Goal Alignment: Adapt strategy to align with strategic initiatives to drive changes and updates to targeting based on business need

Governance Adherence: Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content

Highly effective communication skills with outstanding writing, editing, and presentation abilities

Qualification

Technical SEOSEO StrategyWeb AnalyticsContent OptimizationAI Visibility KPIsBrand StrategyCross-Functional CollaborationCommunication Skills

Required

Bachelor's degree or Military experience

At least 6 years of digital or marketing work experience

At least 4 years of experience in SEO or SEM or content marketing

At least 4 years of experience in web analytics or keyword planning tools such as Ahrefs, Semrush, Profound, Bluefish, Google Analytics, Google Search Console

At least 1 year of experience defining and tracking new KPIs related to AI visibility (such as Share of Voice in AI responses)

Highly effective communication skills with outstanding writing, editing, and presentation abilities