Frida · 5 days ago
Brand Manager
Miami, FL
Full-time
Hybrid
Mid, Senior Level
5+ years expFrida is a company dedicated to supporting parents through the challenges of parenting with innovative products. They are seeking a Brand Manager to drive growth initiatives for the Frida Mom and Frida Fertility brands, requiring strategic thinking and strong analytical skills to inform business decisions and collaborate with cross-functional teams.
BabyFirst AidHealth CareManufacturingMedical Device
Responsibilities
Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business
Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities
Support the development of annual and quarterly briefs to cross-functional teams that define the business priorities and executional plans for the brand
Conduct new category + product data analysis to identify product opportunities for Frida that fit brand, consumer, and business needs
Leverage a varying set of data from consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts behind new product ideas to inform product briefs and opportunities
Recommend optimal product positioning, claims and pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels
Collaborate with sales teams to develop best in class category growth stories for Line Review content and sell-in
Throughout product development lifecycle, work closely with sourcing, supply chain, and product development to maintain financial targets while delivering on consumer promise
Conduct deep dive analysis into distribution and portfolio expansion opportunities in retail
Qualification
Required
Bachelor's Degree in Marketing, Business, Data Analytics, or related field
5+ years of experience in CPG, Brand Management, Consulting or similar
Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
Excellent communicator and collaborator with strong written, verbal, and presentation skills
Ability to manage multiple projects at once, strong organizational skills
Proactive, can operate autonomously, but also collaboratively as part of a team
Professional presentation skills and ability to communicate clearly and effectively with team members throughout the company including senior leadership
Strong project management experience and demonstrated ability to deliver on multiple cross-functional projects concurrently to completion in a timely manner
Demonstrated analytical chops, with the ability to design and interpret data to facilitate opportunity evaluation and priority setting
Energetic, positive team player attitude ready for the demands of a high energy, fast-paced company environment with a no-task-too-small work ethic
Quick learner who is comfortable working with large data sets to solve unique and complex problems
A sense of urgency to quickly, decisively, and efficiently resolve business issues
Strategic thinker who brings fresh thinking and works well with ambiguity
Ability to structure data analysis, driving analytics insights and analytical solutions to determine the best analytical solution
Ability to translate business problems into analytical solutions by knowing appropriate models
Superior Microsoft Excel, data analysis, and visualization skills. Experience in Nielsen/IRI, Amazon competitive data, Power BI
Benefits
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting.
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
Flexible paid pregnancy and parental leave.
Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
Exclusive employee product discounts.
Company
Frida
Frida manufactures and sells baby care products, grooming kits, mom products, first-aid, postpartum recovery and delivery kits.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-12-01Acquired
2016-01-01Private Equity
Leadership Team
Eddie Echeverri
Senior Director of Sourcing - Durables
Recent News
2025-08-08
2025-05-17
2025-04-26
Company data provided by crunchbase