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MCS Rental Software · 3 days ago

Sales Development Representative (SDR) – Outbound Lead Generation

United States

Contract

Remote

New Grad, Entry Level

MCS Rental Software is a family-owned company passionate about helping rental businesses grow through innovative software solutions. The Sales Development Representative (SDR) will focus on lead generation by identifying and qualifying potential B2B customers, conducting outreach, and booking meetings for the Account Management team.

Computer Software

Responsibilities

Conduct multi-channel outbound outreach (calls, emails, LinkedIn) to targeted B2B prospects

Research ideal customer profiles (ICP), rental companies, and key decision-makers

Deliver value-led introductions to MCS solutions tailored to prospect needs

Conduct initial discovery conversations to understand business needs and challenges

Qualify leads against agreed criteria (industry, size, needs, readiness)

Book high quality discovery calls or demos for Account Managers

Maintain accurate logs of all outreach activity and lead status in our CRM system

Meet agreed activity, qualification, and meeting-booked targets, with a focus on lead quality rather than volume alone

Provide the sales team with feedback and insights from market conversations

Work closely with the sales and marketing teams to align messaging, campaigns, and outreach priorities

Participate in training sessions to improve knowledge, product understanding, and success rates

Qualification

Sales DevelopmentB2B Lead GenerationLead QualificationCRM SystemsResearch SkillsLinkedIn Sales NavigatorVerbal CommunicationOrganizational SkillsAttention to Detail

Required

Proven experience in Sales Development, outbound B2B lead generation, prospecting, or appointment

Understanding of the SDR function, including pipeline creation, lead qualification, and handover to Account Managers

This role is ideal for someone who enjoys researching prospects, starting meaningful sales conversations, and building pipeline, rather than closing deals

Strong verbal communication with excellent persuasion and rapport-building skills

Confident working independently, managing your own schedule, and delivering results

Professional, clear, and friendly phone manner

Highly organised with strong attention to detail

Comfortable using CRM systems and tracking activity