Profound · 2 weeks ago
Field Marketer
New York City
Full-time
Onsite
Mid Level
$120K/yr - $170K/yrProfound helps companies understand and control what AI says about their brand, and they are seeking a Field Marketer to own their field marketing strategy and execution. The role involves building and executing marketing campaigns, managing tradeshows, and closely collaborating with sales teams to drive revenue and engagement.
AnalyticsArtificial Intelligence (AI)SEO
Responsibilities
Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives - before, during, and after the moment
Own Profound’s tradeshow strategy end-to-end: target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion
Partner tightly with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up - and celebrate wins together
Actively support pipeline generation: booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum
Design and run field ABM programs (1:few, 1:many) that combine events, direct mail, social, email, and outbound motion
Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives
Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality
Track and report on performance: meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
Continuously test, iterate, and improve - this is a fast-paced environment where learning velocity matters
Qualification
Required
built and executed field marketing or demand gen programs in B2B SaaS or tech (tradeshows, roadshows, regional events, ABM, outbound-aligned campaigns)
understand that great field marketing is campaigns + sales alignment, not swag and smiles
comfortable working side-by-side with AEs and SDRs - sharing goals, pressure, and wins
strong instincts for messaging, audience targeting, and on-the-ground execution
organized, scrappy, and resourceful - when things break, you fix them
data-minded: you care about pipeline, influence, and what actually moved the needle
Preferred
experience with social amplification
LinkedIn programs
partner marketing
early-stage companies
Benefits
Equity
A full suite of benefits and perks
Company
Profound
Profound is an AI visibility and content optimization platform that that helps brands optimize their visibility in generative AI search.
Founded in 2024
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$58.5MKey Investors
Sequoia CapitalKleiner PerkinsSaga Ventures
2025-08-12Series B· $35M
2025-06-18Series A· $20M
2024-08-13Seed· $3.5M
Leadership Team
James Cadwallader
Co-Founder, CEO
Dylan Babbs
Co-founder, CTO
Recent News
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