Apply on Employer Site

Truist · 1 day ago

Email Marketing Channel Operations Manager

Charlotte, NC

Full-time

Onsite

Mid, Senior Level

5+ years exp

Truist Bank is seeking an Email Marketing Channel Operations Manager to develop and execute marketing strategies that promote and sell their products through various digital channels. The role involves managing online marketing programs, analyzing their effectiveness, and enhancing client experiences while achieving measurable business objectives.

BankingFinanceFinancial Services

Responsibilities

Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines

Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization

Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies

Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process

Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management

Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics

Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage

Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights

Qualification

Digital marketing strategiesMarketing automation platformsWeb analyticsProject managementEmail marketingSEOAdobe productsProgramming languagesCommunicationProblem-solvingTeam mentoring

Required

Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

Five years of related experience or an equivalent combination of education and experience

In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)

Experience managing projects or project work streams and works as an Individual Contributor

Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market

Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

Ability to provide direction, and mentor less experienced teammates

Proficient in Excel and PowerPoint

Preferred

Master's degree or MBA and previous experience in the banking industry

Experience developing digital marketing strategies that drive traffic and conversions

Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams

Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment

Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)

Working knowledge of American Disabilities Act (ACT) compliance requirements

Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)

Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)

Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools

Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers

Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation