LinkedIn · 6 days ago
Sr Manager II, Small Business and Growth Strategic Insights
LinkedIn is the world’s largest professional network, dedicated to creating economic opportunities for its members. They are seeking a senior strategic leader to drive monetization growth across their Premium and Small Business portfolios by evolving measurement strategies and fostering cross-functional collaboration.
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Responsibilities
Set the long-term strategy for how we measure, optimize, and grow across Premium and Small Business
Lead adoption and change management from last-click attribution to modeled attribution and MMM, partnering closely with Finance, Data Science, and Demand Gen Ops
Share the roadmap for future measurement evolutions (e.g. MMM inputs, cross-LOB methodology alignment)
Own a proactive insights agenda by identifying high-value business questions, shaping the quarterly deep-dive roadmap, and partnering with technical analysts to execute analyses
Translate analytical outputs into executive ready narratives and strategic recommendations that inform targeting, product positioning, investment decisions, and marketing strategy across our monetized portfolios
Partner cross-functionally to develop a cohesive Small Business measurement strategy and identify new opportunities for growth
Assist in developing long-term measurement vision for how user engagement drives revenue, building the framework that quantifies the connection between top-of-funnel behaviors and monetization outcomes
Qualification
Required
Bachelor's degree in Business or a related field, or equivalent experience
10+ years of experience in marketing analytics, measurement, or growth strategy
5+ years leading cross-functional strategic initiatives, change management efforts, or measurement / insights programs involving Marketing, Finance, or Marketing Ops
Preferred
Experience in large technology companies, digital platforms, subscription businesses, or consulting firm focused on marketing effectiveness or growth strategy
Deep familiarity with modern marketing measurement frameworks including Marketing Attribution, Media Mix Modeling, incrementality / lift studies, LTV and ROI frameworks
Proven ability to translate complex analytics work into executive-level narratives and clear business recommendations
Experience partnering closely with Finance, Product Marketing, Biz Ops, Marketing Ops, Data Science to influence investment decisions or strategic planning
Strong understanding of subscription funnels, monetization levers, segmentation, and/or SMB targeting strategies
Ability to shape a proactive insights roadmap, identifying high-value business questions and guiding deep-dive analyses
Demonstrated success driving adoption of new measurement methodologies, frameworks, or cross-organizational processes
Strong communication, stakeholder management, and business storytelling skills
Benefits
Annual performance bonus
Stock
Benefits and/or other applicable incentive compensation plans
Company
LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft.
H1B Sponsorship
LinkedIn has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (892)
2024 (1108)
2023 (913)
2022 (1580)
2021 (1043)
2020 (1146)
Funding
Current Stage
Public CompanyTotal Funding
$154.8MKey Investors
Bain Capital VenturesGreylockSequoia Capital
2016-06-13Acquired
2016-02-15Private Equity
2014-04-01Series Unknown
Recent News
Business Insider
2026-01-19
2026-01-16
Company data provided by crunchbase