IBM · 1 week ago
Product Management Lead - API Management and iPaaS Go To Market
Lowell, MA
Full-time
Hybrid
Senior LevelIBM is a leader in AI-powered, cloud-native software solutions, seeking a Go-To-Market (GTM) Product Management Lead for its iPaaS and API Management portfolio. This role involves defining and executing GTM strategies, driving adoption, and ensuring the platform is positioned as an industry leader while collaborating with various teams to shape market narratives and support sales efforts.
Business DevelopmentBusiness Information SystemsCRMData ManagementFoundational AISoftware
Responsibilities
Field & Partner Enablement
Create, deliver, support and scale Go-To-Market (GTM) Campaigns, strategic sales-facing content, battle cards, win wires
Collaborate with Ecosystem teams on partner-led GTM motions (ISVs, GSIs, VARs, Hyperscalers, Marketplace)
Support Sales leadership on pipeline creation, deal acceleration, and competitive wins
Lead product launches, working with Product and PPM on defining and delivering value propositions, sales plays, enablement assets, and field readiness
Drive adoption, and expansion outcomes post-launch
Collaborate with PMM, Technical Product Management teams on overall GTM strategy for iPaaS and API Management offerings across hybrid, multi-cloud, and AI use cases
Advise stakeholders on market positioning, messaging, and segmentation
Advise on AI-ready and agentic integration narratives and drive Thought Leadership
Act as a feedback conduit from customers and field teams on GTM to inform product strategy and improve adoption
Partner with PM/Analyst Relations to shape Gartner, Forrester, IDC narratives
Use market insight to inform roadmap feedback and GTM adjustments
Act as the voice of the market across Product, Engineering, Marketing, and Sales
Create blogs, presentations, and thought leadership content showcasing innovation
Mentor and scale GTM PM talent across regions
Drive alignment across IBM Integration, Automation, AI and other IBM portfolios
You will be the market-facing voice of Employee Experience, driving adoption, influencing pipeline, and ensuring our solutions are positioned as the industry leader
This role requires strong collaboration with inbound product managers, marketing, sales, partners, and enablement teams to craft compelling narratives, deliver impactful launches, and empower the field to win
Define and execute outbound product strategy for Employee Experience offerings, including messaging, positioning, and launch plans
Represent ServiceNow at customer meetings, executive briefings, analyst sessions, and industry events
Build and deliver enablement programs, tools, and content that help sales teams and partners articulate value and close deals
Monitor market trends, competitors, and analyst insights to refine positioning and identify differentiation opportunities
Develop and execute adoption programs to ensure customers realize value from Employee Experience products
Partner with Customer Success and Professional Services to create onboarding and best-practice frameworks
Drive customer engagement through webinars, success stories, and advocacy programs
Partner with inbound PMs on roadmap alignment and with marketing on campaigns and demand generation
Act as a feedback conduit from customers and field teams to inform product strategy and improve adoption
Create blogs, presentations, and thought leadership content showcasing innovation in Employee Experience
Qualification
Required
Proven track record of success in Product Management, GTM Product Management, or Product Marketing within enterprise B2B software
Deep expertise in iPaaS, API Management, integration middleware, or event-driven architectures
Familiar with competitive landscape and trends in the industry
Background in customer-facing situations, able to support deals, help improve processes as needed
Exceptional storytelling, executive communication, and presentation skills; ability to influence across senior stakeholders
Track record of influencing product and GTM strategy without direct authority
Comfortable traveling domestically & internationally for meetings based on business need
Preferred
Experience with both Technical and GTM Product Management positions
Experience with Partner-led and Marketplace GTMs
Previous experience working with Domain Industry Analysts
Company
IBM
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
Founded in 1911
10001+ employees
H1B Sponsorship
IBM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3032)
2024 (3301)
2023 (2160)
2022 (1809)
2021 (1157)
2020 (2669)
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-01-14IPO
Leadership Team
Alain Bénichou
Chief Executive Officer, IBM Greater China Group
Alex Yang
CTO and Chief Architect
Recent News
2026-01-24
2026-01-23
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