Bayer · 2 days ago
Cardiorenal Associate Director Regional Marketing - Detroit
Detroit, MI
Full-time
Hybrid
Lead/Staff, Director/Executive
$143K/yr - $215K/yr
5+ years expBayer is a visionary company committed to solving the world’s toughest challenges in health. The Cardiorenal Associate Director Regional Marketing is responsible for engaging Thought Leaders and executing regional marketing initiatives to drive brand results for Bayer's Cardiovascular Renal Portfolio.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health
Identify and recommend TLs to provide brand insight
Develop and maintain deep clinical expertise to challenge and advance TL thinking
In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey
Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S
Coordinate and execute plans for company presence at appropriate conferences
Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned
Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings
Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams
Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region
Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast
Supports the execution of the promotional speaker bureau
Harvest insights during program execution, feeding ideas and recommendations to P2P content
Own or contribute to various local and national marketing projects that drive brand strategy
Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level
Coordinate, share, and consolidate customer insight & intelligence
Execute against regional marketing plan that aligns with strategic imperatives of national brand plan
Rely on expertise, generate and communicate actionable insights to the brand team
Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners
Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs
Collaborate with local teams to enable the field's optimal engagement and execution
Qualification
Required
Bachelor's degree
Valid drivers license and clean driving record
5-7 years' experience in the pharma/biotech industry with at least 2 years of customer facing
2 years' experience working within the cardiovascular therapeutic area
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Travel (50% +) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evenings and on weekends
Preferred
Bachelors degree with a life science background
To reside in or near the geography
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas
Experience working with academic institutions and key accounts
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
2026-01-13
Company data provided by crunchbase