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UNICEF USA · 2 days ago

Assistant Director, Digital Marketing

United States

Full-time

Remote

Director/Executive

$82K/yr - $106K/yr

6+ years exp

UNICEF USA is committed to promoting equitable opportunities for every child. The Assistant Director, Digital Marketing will lead the strategic implementation of integrated, data-driven digital fundraising initiatives to enhance acquisition, conversion, and retention efforts across various channels.

Non Profit

No H1B

Responsibilities

Partner across Direct Response and Marketing & Communications to build and maintain partnerships that support full funnel integration across lead generation, conversion, and retention

Contribute to campaign strategies and tactics to achieve shared KPIs across brand and performance, while also ensuring two-way visibility into initiatives by seeking and providing input on efforts that impact supporter engagement, donor growth and journeys across the funnel

Lead content and creative strategy implementation for digital fundraising efforts, collaborating with Marketing & Communications to map and enhance full funnel supporter journey, ensuring messaging and content across brand and performance are cohesive and mutually reinforcing

Advise and partner with Philanthropy Insight, Technology and the COE’s RAD team on business needs and priorities for performance dashboard and data structure to ensure accurate and actionable insights, and alignment with the organization’s data governance standards

Lead performance marketing website conversion rate optimization efforts in close partnership with Marketing & Communications and agency partner, applying user behavior insights and A/B testing to improve supporter flow and digital conversion while maintaining brand alignment

Partner across Direct Response and Brand teams to develop quarterly data-driven strategic digital media plan allocation, objectives, CTAs, audience targeting, etc. for one-time and monthly fundraising programs to maximize audience growth and revenue in support of organizational strategies. Develop performance briefs in partnership with Marketing & Communications and agency of record

Facilitate planning of cross-channel digital fundraising campaigns across email, paid social, paid search, and Display. Develop and maintain campaign tracker and quarterly planning sessions and weekly syncs to ensure alignment and collaboration across internal and external partners

In partnership with Marketing & Communications, lead as performance marketing’s focal point with the digital Agency of Record, overseeing day-to-day campaign planning, execution, optimization and performance tracking - ensure delivery is on brief, on time and on budget

Help establish digital emergency activation protocols and lead real-time cross-channel activations with a full funnel lens to accelerate speed to market and drive unrestricted revenue growth

Oversee Community Fundraising strategy and operations, advising Philanthropy teams on peer-to-peer fundraising best practices, while collaborating cross-functionally to explore and optimize additional programs within the passive donation stream to generate leads and expand supporter engagement

Serve as subject matter expert for other teams across the organization on digital fundraising best practices and full funnel strategies, while liaising with other Philanthropy teams in increasing donor lifetime value and advancing Direct Response donors up the giving pyramid

Partner with Philanthropy Insight on an integrated Philanthropy Data model including budget planning and revenue forecasting, collaborating on dashboard design and ad-hoc analysis needs, and learning and leveraging new tools and resources – including our digital donation platform – to support Direct Response goals and decision-making

Proactively identify and test innovative opportunities for Direct Response programs (e.g., establishing testing roadmap, lead generation efforts, streaming, AI and personalization) to drive audience expansion and donor acquisition, enhance retention, improve efficiency and accelerate organizational digital transformation

Build and maintain strong relationships with UNICEF teams and media platform partners to stay connected to emerging resources, strategic priorities, and collaboration opportunities

Champion Philanthropy Division values by prioritizing impact for children, while providing clear expectations and feedback through effective communication

Other duties as assigned

Qualification

Performance marketingFull-funnel strategyDigital fundraisingData-driven strategiesCRM familiarityAnalytical skillsCommitment to missionCollaborationCommunication

Required

Bachelor's degree and 6 years of relevant experience or equivalent required

Knowledge of performance marketing, specifically channel-based strategies and tactics to maximize revenue results with various audience personas

Knowledge of full-funnel strategy development donor journeys, lead generation, and the intersection of brand and performance marketing

Analytical, enterprise-level thinking skills to understand the organization's strategies and objectives and translate them to tactics

Commitment to UNICEF USA's mission and values

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship

Preferred

Master's degree preferred

Familiarity with CRMs, ad platforms, FundraiseUp, Salesforce Marketing Cloud, Asana and JIRA, and business intelligence platforms such as PowerBI preferred

Company

UNICEF USA

Glassdoor4.0

For eight decades, UNICEF USA has partnered with American corporations, faith-based and civil society organizations, individuals, philanthropic foundations and government agencies to deliver critical nutrition, health, education and lifesaving humanitarian aid for children.

Founded in 1946

New York, New York, USA

201-500 employees