Friends Life Care Partners · 1 week ago
Director of Business Development, Sales, and Marketing
Blue Bell, PA
Full-time
Hybrid
Director/Executive
$120K/yr - $130K/yr
10+ years expFriends Life Care Partners is a mission-driven organization focused on providing care solutions. They are seeking a Director of Business Development, Sales, and Marketing to oversee strategies for brand identity, membership growth, and organizational expansion while leading integrated sales and marketing operations.
Health Wellness & Fitness
Responsibilities
Establish, communicate, and implement short- and long-term organizational and strategic goals, in collaboration with the Executive Team and Board, with particular focus on revitalizing sales strategy, expanding membership growth, and increasing cross-functional alignment
Lead the planning, development, and execution of brand strategy for Friends Life Care, secondary market partnerships, and related organizations within the same corporate family
Oversee market research, product marketing, and all marketing communications channels—traditional, digital, social, advertising, content, public relations—and guide decisions on seminars, events, and direct-to-consumer marketing
Generate revenue through increased sales performance, targeted marketing campaigns, and strategic partnerships, including relationships with financial planners and business-to-business channels
Ensure organizational goals are achieved and surpassed through measured performance, accountability, and data-driven decision-making
Steward the Friends Life Care Partners’ brands, ensuring consistency across all formats (website, print, digital, seminars, member communications, and educational content)
Provide hands-on leadership to a small, mission-driven sales and marketing team, including coaching Plan Counselors through a long and complex sales cycle (often 3–4 years) and ensuring alignment between new and legacy employees
Plan, develop, and oversee sales projections, marketing budgets, and related financial management, including evaluating long-term membership pipeline, fee structures, and retention initiatives
Design and analyze sales and marketing metrics for all Friends Life Care Partners entities, leveraging CRM (Salesforce), analytics, and emerging technologies—including AI—to improve efficiency, productivity, and engagement
Advance member engagement strategies, including newsletters, educational content, in-person and virtual events, and initiatives supporting members’ understanding of the aging process and value of staying enrolled
Consult with subsidiaries and external clients on sales and marketing strategy, performance, and implementation, as assigned
Ensure work reflects organizational ideals—integrity, simplicity, stewardship, respect, dignity, and support for independence—while balancing mission with financial responsibility
Lead or participate in strategic initiatives, including the Strategic Planning Committee, task forces, board committees, and organizational planning for 2026 and beyond
Maintain strict confidentiality of client, applicant, and member information and ensure compliance with HIPAA
Oversee vendor relationships, contract negotiations, and the selection and management of marketing partners
Contribute to a highly collaborative culture, supporting open communication with Care Coordination, Finance, HR, and all key departments, encouraging shared problem solving and transparent decision-making
Qualification
Required
Minimum of ten years' progressive experience in business development, marketing, and/or sales management, including at least five years in a senior leadership role
Experience with long sales cycles and intangible services, such as insurance, continuing care at home (CCaH), CCRCs, health systems, financial services, or similar industries
Proven success marketing and selling intangible products and navigating underwriting processes, risk considerations, and complex client decision-making
Expertise in marketing disciplines—including data analysis, budgeting, campaign management, compliance, CRM oversight (Salesforce required), and consulting
Experience designing and implementing strategic plans in a mission-driven, values-oriented organization
Demonstrated high ethical standards, empathy, integrity, and respect for confidentiality—especially when serving older adults
Advanced skills in communication, leadership, team building, and cross-departmental collaboration
Ability to work as both a visionary strategist and a hands-on operational leader, comfortable 'getting into the weeds,' managing a hybrid team, and driving results in a small, resourceful organization
Strong commitment to diversity, equity, inclusion, and fostering independence for older adults
Bachelor's degree in business administration, marketing, communications, or related field
Preferred
Master's degree preferred
Company
Friends Life Care Partners
A nonprofit Quaker organization founded in 1982, Friends Life Care Partners (formerly Friends Life Care Systems) offers unique, affordable services to help people remain independent and thrive in their own homes for as long as possible.
Founded in 1982Blue Bell, PA, US
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Joe Conner
Interim President / CEO
Company data provided by crunchbase