Strategic Marketing Lead – Global Segments jobs in United States
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SkillUp Online · 1 week ago

Strategic Marketing Lead – Global Segments

positionUnited States
timePart-time
remoteRemote
senioritySenior Level
money$40/hr - $60/hr
date5+ years exp

SkillUp Online is a global edtech platform helping individuals and organizations build lifelong success through future-ready digital skills. They are seeking a Strategic Marketing Lead – Global Segments to focus on brand and digital marketing, ensuring alignment of marketing systems and performance to support growth across all business lines.

Continuing EducationE-LearningEducationInformation Technology
Hiring Manager
Neha N.
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Responsibilities

Define and evolve brand voice across B2C and B2B segments
Develop clear messaging guidelines tailored to consumer, enterprise, and government audiences in different regions
Provide content oversight and mentorship to the India-based marketing executive
Manage tools like Loomly for campaign planning, and create efficient review workflows
Use website analytics to improve user journeys, conversion rates, and messaging clarity
Align marketing efforts with sales funnels and CRM workflows
Evaluate and optimize SEO, and run A/B tests in collaboration with product and tech teams
Document scalable systems, including content QA checklists and marketing playbooks

Qualification

Marketing strategyBrand developmentPerformance marketingAudience segmentationSEO optimizationCampaign management toolsContent oversightA/B testingUser journey analysisStorytellingCommunication skillsCross-functional collaborationMentorship

Required

5–8 years of experience in marketing strategy, brand development, or performance marketing
Strong storytelling and audience segmentation skills across regions and sectors
Experience working with or managing marketing operations and ad tools (e.g., Loomly, Google Analytics 4, LinkedIn Campaign Manager, Facebook Ads Manager, CRM platforms, and SEO dashboards)
Confident communicator with excellent feedback and review capabilities
Ability to work across time zones and manage cross-functional marketing efforts

Preferred

Experience in EdTech, online learning platforms, or purpose-driven growth brands

Company

SkillUp Online

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SkillUp Online is a cloud-based education and certification platform offering blended learning strategies for IT students and professionals.
dateFounded in 2015
location
Bellevue, Washington, USA
people-size51-200 employees
web-link
https://in.skillup.online/

Funding

Current Stage
Growth Stage
Total Funding
$6.96M
Key Investors
Explorer Investments
2025-07-15Series A· $6.96M

Leadership Team

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Ratan Deep Singh
CEO & Chief Evanglist
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Company data provided by crunchbase