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EQT Group · 5 days ago

Head of Social Media

Chicago, Illinois, United States

Full-time

Onsite

Director/Executive

EQT is a purpose-driven global investment organization focused on active ownership strategies. The Head of Social Media and Content Activation will lead EQT's social media strategy and oversee content distribution across various platforms, ensuring alignment with corporate priorities and audience engagement.

Financial Services

Comp. & Benefits

Responsibilities

Develop and lead EQT’s global social media strategy across platforms, ensuring alignment with brand, marketing and corporate affairs priorities

Own EQT’s global social media channels (LinkedIn, Instagram, YouTube, X and others), overseeing content planning, creation and publishing. Prior experience managing WeChat channels is important

Provide guidance and support to regional and business-line channels as needed

Stay on top of emerging formats, platform changes, and best practice to keep EQT content ahead of the curve

Build and own a multi-channel content distribution framework - ensuring content is activated across social, CRM, newsletters, websites and paid/boosted placements

Partner with marketing operations and regional stakeholders to shape content opportunities across investment strategies, portfolio activity, thought leadership and EQT culture

Work with our Martech, CR digital and other stakeholder teams to ensure that content workstreams are aligned with the wider digital marketing ecosystem - including AI integrations and data management

Drive repurposing strategy: adapt long-form content (ThinQ, reports, videos, interviews) into formats suited for different channels

Develop amplification playbooks for key campaigns, announcements and corporate moments

Work with paid media where appropriate to boost reach and accelerate performance

Develop strategies that grow and retain EQT’s audiences across social and owned channels

Employ community management and audience growth strategies to help grow our overall share of voice on key channels – and specifically for our customer target sections

Oversee executive profile and thought leadership amplification on key channels. Oversee employee advocacy schemes

Analyse performance data across social, CRM and owned channels to guide content decisions and demonstrate business impact

Create clear reporting frameworks for senior stakeholders

Maintain governance, consistency and brand standards across channels

Lead and develop EQT’s in-house social media team

Manage external partners and agencies

Work closely with regional marketing, comms, and business-line teams to support local needs and surface global opportunities

Ensure all content reflects EQT’s brand voice and inclusive values

Qualification

Social media strategyContent activation strategiesStakeholder managementWeChat managementCRM toolsData analysisEditing skillsWriting skillsTeam leadershipCollaboration

Required

Proven experience developing and leading social media strategy for a global brand, preferably in financial services, professional services or related industries

Deep knowledge of LinkedIn and Instagram as primary platforms; understanding of content approaches across YouTube, X and emerging platforms

WeChat experience is essential

Experience with CRM and lifecycle messaging tools including Sprinklr is essential

Proven ability to build multi-channel content activation strategies - not just social posting calendars

Strong writing and editing skills, with a keen eye for brand tone and voice

Experience managing agencies and leading cross-functional teams

Ability to use insights and analytics to shape strategy and demonstrate impact

Skilled in stakeholder management, with the ability to navigate a complex organization

Preferred

Experience leading social in a listed company context

Background in communications, journalism or marketing

Familiarity with employee advocacy and executive profiling on social

Benefits

Professional growth

International collaboration

The opportunity to make a lasting impact on how we engage with the world

Company

EQT Group

We are a purpose-driven global investment organisation with nearly three decades of consistent investment performance across multiple geographies, sectors, and strategies

Founded in 1994