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Trustly · 4 hours ago

Growth Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Trustly is a global leader in Open Banking Payments, revolutionizing the world of payments. As the Growth Marketing Manager, you will be responsible for the user acquisition strategy and execution for consumer-facing capabilities in the US market, focusing on building and scaling efficient acquisition engines across various channels.

E-CommerceFinanceFinTechInternetPaymentsPrivacySecuritySocial Media

Comp. & Benefits

Responsibilities

Divide your time between high-stakes execution, viral engineering, and data-driven experimentation

Launch and optimize multi-channel paid campaigns across Meta, TikTok, YouTube, and Reddit

Scale performance via Google App Campaigns, podcast sponsorships, and influencer partnerships

Build the attribution infrastructure required to track CAC by channel and cohort with surgical precision

Design and launch dual-sided referral mechanics and viral loops to lower blended CAC

Execute distribution partnerships through employers, colleges, and niche communities

Own the funnel: Identify drop-off points from download to active usage and run rapid retention experiments

Build cohort analysis dashboards to monitor activation, retention, and LTV

Maintain an "experimentation obsession"—running lean tests and killing underperforming tactics quickly

Qualification

User acquisition strategyCohort analysisLTV modelingFull-funnel optimizationPaid media platformsAttribution infrastructureData-driven experimentationViral engineeringRetention experimentsDistribution partnerships