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Stella Rising · 1 day ago

Search Engine Optimization Manager

United States

Full-time

Remote

Senior Level

$75K/yr - $90K/yr

Stella Rising is a nationally recognized marketing and media services agency creating transformative growth for superstar brands in the consumer middle market. They are seeking a highly motivated SEO Manager to oversee client SEO strategies, manage a team, and drive growth across diverse industries. The role requires advanced skills in strategy development, campaign implementation, and team leadership, with a focus on continuous learning and employee development.

AdvertisingBrand MarketingDigital MarketingSEOSocial Media Marketing

Comp. & Benefits

Hiring Manager

Kate Dillon

Responsibilities

Autonomously spearhead client conversations to discern business objectives and ad hoc requests, translating them into holistic SEO roadmaps aligned with industry best practices. This includes the ability to quickly adjust to shifting client priorities and gaining their buy-in

Advanced experience in all SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog) and ability to leverage the advanced capabilities of each platform, such as API configurations and custom extractions. Be able to train junior members to utilize these tools in more advanced ways

Manage and execute the implementation of SEO strategy for all department deliverables (on-page, off-page, and technical SEO).This includes overseeing and providing feedback for the work product for others on your team

Advanced analysis of SEO performance metrics in GA4, GSC, and Looker, such as organic traffic, rankings, conversions, and user engagement; generate comprehensive and insightful monthly reports and renewal decks for your clients

Develop campaign strategies with the ability to deconstruct SEO ideas into actionable next steps and gain buy-in from clients. Provide support to direct reports on developing strategies that do this as well

Build strong client relationships through consistent communication, skillfully presenting SEO recommendations, clearly delineating project timelines, and proactively managing client expectations. This includes supporting escalated client issues for accounts that are supported by others on your team

Create strong partnerships with necessary internal and external teams to implement client-approved strategies, provide insights on campaign performance, and resolve client issues for your clients and the clients of direct reports

Continually strengthen our SEO practices by diving deeper into new SEO trends and evaluating them for client needs and effectiveness, bringing a strong POV on the learned knowledge to the team

Hold regular 1:1's with direct reports; provide support, give feedback, and foster their career growth within the SEO team

Manage 3-5 direct reports at the specialist or coordinator level. Provide guidance, mentorship, and training to direct reports to enhance their SEO knowledge and skills and develop SEO strategies

Qualification

Advanced SEO principlesSEO tools proficiencyClient management skillsTechnical SEO expertiseData analysis insightsE-commerce managementProject management skillsCommunication skillsTeam trainingMS Office SuiteConflict resolution

Required

Advanced understanding of complex SEO principles (including technical SEO and language related to web development) and of new developments in SEO, such EEAT, AI, Helpful Content Updates, and SGE

Proficiency with SEO tools such as Screaming Frog, Search Console Indexing reports, GA, Looker Studio, Ahrefs, and SemRush and an understanding of complex ways to leverage these tools

Strong understanding of how to unpack meaningful insights from data to support SEO recommendations and organic growth opportunities, including cross-channel and single-channel opportunities

Advanced project management skills, attention to detail, and ability to manage multiple tasks and timelines

Advanced communication skills, both written and verbal, to collaborate effectively with team members and stakeholders, including non-SEO and/or senior leadership client members

Advanced client management skills, including effectively communicating SEO recommendations and their impact and independently managing timelines and projects

Strong ability to follow deliverable processes and create result-driving custom deliverables that map back to client OKRs and true-north KPIs

Advanced skills in both technical and on-page SEO, including understanding of JavaScript, crawling and indexing, rendering, E-E-A-T, and core on-page SEO fundamentals

Experience managing e-commerce and lead generation clients

Experience managing multi-year SEO campaigns and experience with the following client campaign cycle touchpoints: onboarding, retention, QBRs, OKRs, escalations

Can uncover clients' strategic goals and use that to inform SEO work

Experience with Google Analytics 4 and Looker Studio

Strong ability to develop strategies for clients that are outside the box and go beyond our normal course of deliverables

Strong conflict resolution and client retention skills

Experience training and/or managing team members on SEO deliverables, campaign management, and data analysis

Must have strong MS Office Suite skills (Excel, PowerPoint, Word, Outlook)