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Interplay Learning · 3 days ago

Sr. Marketing Campaign Manager - B2B

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $140K/yr

3+ years exp

Interplay Learning is a leader in immersive learning for the skilled trades, and they are seeking a Senior Marketing Campaign Manager to execute B2B SaaS marketing strategies. This role involves managing multi-channel campaigns, optimizing performance through data analysis, and ensuring effective collaboration across the marketing team.

E-LearningEducationTrainingVirtual Reality

Growth Opportunities

No H1B

U.S. Citizen Only

Responsibilities

Manage campaign execution across multiple channels, including paid search, paid social, display, email, organic social, and content distribution

Analyze performance data and use insights to optimize campaigns in real time, adjusting messaging, channels, and budgets as needed

Strategically allocate budgets across channels to maximize ROI and campaign performance

Vet, select, and manage third-party vendors, agencies, and media partners to ensure cost-effective, high-quality delivery

Qualification

B2B SaaS marketingHubSpotPaid advertisingProject managementData-driven decision makingAnalytical aptitudeCustomer-obsessedWriting skillsTeam playerCollaborative

Required

3+ years of general marketing experience with a B2B SaaS company, targeting a wide range of segments and personas

Experience managing paid advertising, paid social, marketing automation, email campaigns, dashboards, marketing reports

Strong writing skills across email, ad copy, and social media content

Ability to operate independently in a fast-moving, start-up environment

Ability to present ideas & reporting and make data-driven decisions

Strong analytical aptitude and comfort working with performance data

Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States

Following the offer of employment, all roles will require a background check and a drug and alcohol test. Some positions may require other verifications, such as, driver eligibility and record, credentials or education. All new hires will be required to complete the I-9 Form and E-verify process upon employment