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ROI Revolution, Inc. · 11 hours ago

Web Analytics Team Lead

Raleigh Office, Raleigh, NC, US

Full-time

Hybrid

Senior Level

5+ years exp

ROI Revolution, Inc. is a digital marketing agency that helps consumer brands accelerate growth and increase profitability. They are seeking a Web Analytics Team Lead to deliver innovative web analytics solutions while mentoring a high-performing team, tackling complex tracking challenges, and ensuring data accuracy for clients.

AdvertisingDigital MarketingE-Commerce

Comp. & Benefits

Responsibilities

Lead and mentor a team of Web Analytics Specialists, providing technical guidance, day-to-day support, and professional development

Design, implement, and test advanced web analytics tracking solutions using Google Analytics, Google Ads, Microsoft Advertising, Meta Business Manager, and related technologies

Collaborate directly with clients to understand their data collection goals, translate business requirements into technical solutions, and communicate complex analytics concepts in clear, accessible terms

Oversee and improve tracking installations, ensuring data accuracy, reliability, and scalability

Troubleshoot complex analytics and tracking issues, assisting team members with challenging projects and ensuring timely resolution of client requests

Develop, maintain, and enhance reporting pipelines using tools such as Google BigQuery and Looker Studio

Create and refine internal documentation, training materials, and best practices to support both team members and clients

Manage a pro-rated portfolio of client relationships, serving as the primary web analytics point of contact, overseeing service delivery, and strategically growing accounts through identification of additional analytics opportunities and value-added services

Develop and deliver comprehensive training for team members, clients, and cross-functional partners to enhance analytics capabilities, ensure consistent methodology adoption, and build organizational data literacy

Meet regularly with direct reports using our performance management framework and tools to ensure reports have the opportunity to improve and develop professionally

Ensure all direct reports are aligned with company goals, vision, culture and core values

Foster a culture of learning, collaboration, and continuous improvement within the team and across the organization

Partner with the sales team to scope, present, and sell paid analytics projects and ongoing services, effectively communicating the value of analytics solutions to potential clients

Stay current with industry trends, new analytics technologies, and emerging best practices, sharing insights with the team

Perform other duties as assigned

Qualification

Google AnalyticsGoogle Tag ManagerWeb AnalyticsJavaScriptSQLHTML/CSSTeam LeadershipProblem-SolvingCommunication SkillsContinuous Learning

Required

Bachelor's degree or higher in a quantitative or technical field (e.g., Analytics, Computer Science, Data Science, Math, Statistics, Engineering, or related discipline)

5+ years of professional experience in web analytics, digital analytics, or a closely related field

2+ years of experience directly leading a team

Advanced proficiency with Google Analytics, Google Tag Manager, and web browser development/debugging tools

Solid experience with web development or programming languages and debugging tools (e.g., JavaScript, Chrome DevTools, SQL, HTML/CSS, TypeScript, JSON)

Strong problem-solving and critical thinking skills; demonstrated ability to tackle complex technical challenges

Excellent communication skills, with the ability to convey technical concepts to both technical and non-technical audiences

Proven ability to work independently and as part of a collaborative team

A proactive, self-motivated approach and a passion for continuous learning and improvement

Embodies ROI's core values and is willing to contribute to a collaborative team environment