Apply on Employer Site

LexisNexis Risk Solutions · 3 days ago

Senior Director - Brand Portfolio Strategy

New York

Full-time

Onsite

Director/Executive

Elsevier BV is a global leader in advanced information and decision support, helping to advance science and healthcare. They are seeking a Senior Director - Brand Portfolio Strategy to lead initiatives that enhance brand clarity and coherence across their portfolio, ensuring alignment with business goals and improving customer interactions with their solutions.

AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware

Culture & Values

H1B Sponsor Likely

Responsibilities

Lead the creation and evolution of brand architecture strategy across Elsevier, ensuring clarity from the corporate level through to divisions, portfolios, and individual products

Develop compelling, insight-driven positioning and messaging frameworks that can be adopted by divisional marketing and product teams

Interrogate existing strategies to ensure they are relevant, differentiated, and grounded in customer and market insight

Define and maintain a coherent brand architecture that simplifies navigation and strengthens brand equity across the Academic & Government, Corporate, and Health divisions

Lead product and portfolio-level reviews to ensure alignment with architecture principles and Elsevier’s long-term brand strategy

Partner with business and product leadership to identify gaps, overlaps, and opportunities within the portfolio

Work closely with divisional marketing teams to guide the adoption of positioning and messaging frameworks for products and go-to-market initiatives

Partner with product and strategy teams to ensure brand strategy informs solution development early and continuously

Provide expert consulting to senior stakeholders to align on naming, messaging, and architecture decisions

Lead naming development for new solutions and renaming efforts for existing products, ensuring strategic coherence and legal viability

Produce strategic deliverables such as brand narratives, product naming frameworks, architecture models, messaging guides, value propositions, and portfolio storylines

Translate brand strategy into clear tools and templates that enable divisional teams to apply the work effectively

Use customer insight, market research, and competitive analysis to inform brand decisions and strengthen value propositions

Identify opportunities for brand-led innovation within divisions and across Elsevier

Establish and maintain brand architecture and naming governance across divisions

Lead workshops, training, and working sessions to build brand fluency across marketing, product, and strategy teams

Provide coaching and guidance to divisional marketers to strengthen brand capabilities at every level

Lead change management associated with naming or repositioning initiatives, ensuring smooth adoption across internal and external audiences

Partner with legal and IP teams to oversee trademarking, brand clearance, and naming compliance

Track the success of brand initiatives and naming transitions, providing clear metrics and recommendations for continuous improvement

Ensure that brand strategy drives measurable business outcomes across all three divisions

Qualification

Brand strategyBrand architecturePortfolio managementNaming developmentMarket insightCross-functional leadershipAnalytical skillsCommunication skillsStorytelling skills

Required

Bachelor's or Master's degree in Marketing, Business, Communications, or related field

Solid experience in brand strategy, brand architecture, or portfolio management -ideally in a complex, global, technology or knowledge-based business

Demonstrated ability to produce brand strategy deliverables personally -not just manage or delegate them

Proven expertise in naming (new, existing, and portfolio-level), positioning, narrative development, and messaging

Experience partnering with product, marketing, strategy, and commercial teams

Exceptional communication and storytelling skills

Ability to lead cross-functional projects with confidence and influence at all levels

Good analytical skills with the ability to interpret insights and translate them into strategic recommendations

Comfort working in a dynamic, evolving environment with multiple stakeholders and priorities

Benefits

Health care plans and benefits

Modern Family Benefits, including maternity, paternity, adoption and surrogacy

Life assurance and accident policies

Comprehensive pension and retirement plans

Access to learning and development resources

Company

LexisNexis Risk Solutions

Glassdoor4.0

LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.

Founded in 2000

Alpharetta, Georgia, USA

10001+ employees

https://risk.lexisnexis.com

H1B Sponsorship

LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (129)

2024 (132)

2023 (86)

2022 (98)

2021 (125)

2020 (53)