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Renovation Brands · 3 days ago

Director, Sales

United States

Full-time

Remote

Director/Executive

$130K/yr - $140K/yr

12+ years exp

Renovation Brands is seeking a highly motivated Director of Sales to oversee and drive revenue growth within their retail, marketplace, and owned e-commerce channels. This role will lead a team of direct sales professionals and develop strategies for ecommerce retail sales, direct sales, lead management, and customer experience optimization.

Retail

Senior Management

Responsibilities

Lead, coach, and scale a team of direct sales representatives supporting Hearth Brands (Electric Fireplaces Direct, Mantels Direct, and Modern Ember)

Own the end-to-end lead management strategy, including inbound lead routing, speed-to-lead, CRM utilization, pipeline visibility, and follow-up standards

Drive growth in commercial, trade, and project-based sales, including large-ticket and multi-unit opportunities with repeat customer potential

Partner with Marketing to improve lead quality, attribution, and alignment between paid media, organic traffic, and sales conversion

Establish and optimize sales processes that improve close rates, average order value, and customer satisfaction

Develop sales targets, performance metrics, and compensation and incentive structures aligned to company goals

Identify friction points across the ecommerce and sales funnel and implement improvements to increase conversion

Leverage analytics, testing, and customer insights to improve performance across phone, chat, and digital channels

Ensure a seamless handoff between ecommerce, direct sales, customer service, and post-purchase support

Champion a customer-first mindset while balancing speed, efficiency, and profitability

Own and execute the ecommerce growth strategy across Amazon, Wayfair, Lowe’s, Home Depot, and other wholesale marketplaces with clear revenue and margin targets

Serve as the senior point of contact with retail buyers and wholesale partners, balancing performance optimization with long-term brand positioning

Partner with merchandising & brand on strategy across pricing, promotions, merchandising, logistics, content, and customer experience to maximize profit contribution

Oversee forecasting, inventory planning, and performance reporting to support scalable, capital-efficient growth

Monitor and optimize KPIs including traffic, conversion rate, margin, advertising efficiency, and contribution profit

Identify and launch new wholesale, dealer, and marketplace opportunities aligned with brand and profitability goals

Lead, mentor, and develop high-performing ecommerce and sales team members in a remote-first environment

Partner closely with Marketing, Merchandising, Brand, Operations, and Customer Service leadership to align on growth initiatives

Translate data and insights into clear recommendations and executive-level narratives

Drive operational excellence through clear processes, accountability, and continuous improvement

Qualification

Ecommerce sales strategyLead management strategyDirect sales managementConversion rate optimizationCRM systemsAnalytical skillsCustomer experience optimizationTeam developmentEntrepreneurial mindsetRetail platform experienceProject-based sales experienceNetSuite CRM experienceLeadership skillsCommunication skillsCross-functional collaboration