athenahealth · 3 hours ago
Senior Content Marketing Manager - athenaInstitute
United States
Full-time
Remote
Senior Level, Lead/Staff
$87K/yr - $147K/yr
10+ years expathenahealth is a company dedicated to creating a thriving ecosystem for accessible, high-quality healthcare. They are seeking a Senior Content Marketing Manager to lead the content strategy and editorial vision for the athenaInstitute, focusing on transforming research and data into impactful content that enhances athenahealth's presence in the healthcare industry.
Enterprise SoftwareHealth CareInformation TechnologyMedical
Responsibilities
Lead the content strategy and editorial calendar for the athenaInstitute, defining themes, narratives, and publication cadence across research, insights, and multimedia
Translate complex research findings and data analyses into compelling, accessible stories that position athenahealth as a trusted voice on healthcare transformation
Partner with Research and Product Marketing to identify and shape derivative assets from AthenaInstitute studies—white papers, infographics, articles, dashboards, and executive summaries
Develop and edit high-level trend and policy content, articulating macro forces shaping healthcare delivery, innovation, and value-based care
Ensure content quality, accuracy, and consistency across written, visual, and interactive formats
Maintain the athenaInstitute’s voice, ensuring tone is authoritative, inclusive, and grounded in evidence
Collaborate with Integrated Marketing, Brand, and Events teams to create content that supports major moments like Thrive, HIMSS, and industry summits—including thought leadership panels, roundtables, and speaking engagements
Partner with multimedia, video, and podcast production teams to translate research and insights into engaging, multi-format storytelling
Lead development of content partnerships with media, academic, and policy organizations that extend the reach and credibility of AthenaInstitute insights
Support executive communications with data-backed narratives and thought leadership aligned to AthenaInstitute themes
Serve as editorial liaison with the Research and Data Science teams, ensuring findings are synthesized into clear, compelling narratives
Manage creation of research derivatives such as summary reports, explainer articles, executive decks, and visual data storytelling assets
Maintain alignment with athenahealth’s overall content strategy and ensure AthenaInstitute content follows brand, compliance, and editorial standards
Partner with the Performance Analytics and SEO/LLMO team to ensure AthenaInstitute content is optimized and measurable across digital platforms
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field
10+ years of experience in editorial content strategy, thought leadership, or research communications, in healthcare, public policy, or B2B SaaS
Demonstrated success transforming complex research into high-impact, data-driven storytelling
Strong editorial judgment, writing, and editing skills with a journalistic or analytical orientation
Experience developing multimedia and cross-channel thought leadership content (print, digital, video, podcast, event)
Familiarity with healthcare policy, technology trends, and the dynamics of care delivery and reimbursement
Skilled at synthesizing research findings into narratives that resonate with executive audiences and media
Deep understanding of editorial workflows, approvals, and governance for long-form and derivative content
Excellent stakeholder management skills and ability to lead cross-functional teams and agencies
Strong project management discipline, with experience managing calendars, approvals, and publication workflows
Please submit samples of work along with application
Benefits
Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces
Company
athenahealth
Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$40MKey Investors
Venrock
2021-11-22Acquired
2017-05-18Post Ipo Equity
2007-09-20IPO
Leadership Team
Eddie Ross
Vice President, Payer
Anil Patil
Executive Director Engineering
Recent News
HealthCareIT News
2025-12-30
2025-12-19
Company data provided by crunchbase