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Optimum Sports · 4 days ago

Senior Associate, Planning

New York

Full-time

Hybrid

Entry, Mid Level

$40K/yr - $75K/yr

1+ years exp

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc., delivering transformational experiences for consumers, clients, and talent. As a Senior Associate in Planning, you will support the development and implementation of complex multi-channel media strategies, focusing on campaign development, data analysis, and client service.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives

Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance

Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment

Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations

Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes

Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives

Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities

Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation

Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes

Proactively contribute ideas, solutions, and improvements to enhance team performance and client results

Qualification

Media planningData analysisMicrosoft ExcelMicrosoft PowerPointClient communicationProject managementAnalytical skillsProactive learningAttention to detailCollaboration