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RELX · 4 days ago

Senior Director - Brand Portfolio Strategy

Philadelphia, PA

Full-time

Onsite

Lead/Staff

Elsevier is a global leader in advanced information and decision support, helping to advance science and healthcare. They are seeking a Senior Director - Brand Portfolio Strategy to lead initiatives that enhance brand clarity and coherence across their portfolio, working closely with various teams to ensure alignment with business goals.

AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management

Responsibilities

Lead the creation and evolution of brand architecture strategy across Elsevier, ensuring clarity from the corporate level through to divisions, portfolios, and individual products

Develop compelling, insight-driven positioning and messaging frameworks that can be adopted by divisional marketing and product teams

Interrogate existing strategies to ensure they are relevant, differentiated, and grounded in customer and market insight

Define and maintain a coherent brand architecture that simplifies navigation and strengthens brand equity across the Academic & Government, Corporate, and Health divisions

Lead product and portfolio-level reviews to ensure alignment with architecture principles and Elsevier’s long-term brand strategy

Partner with business and product leadership to identify gaps, overlaps, and opportunities within the portfolio

Work closely with divisional marketing teams to guide the adoption of positioning and messaging frameworks for products and go-to-market initiatives

Partner with product and strategy teams to ensure brand strategy informs solution development early and continuously

Provide expert consulting to senior stakeholders to align on naming, messaging, and architecture decisions

Lead naming development for new solutions and renaming efforts for existing products, ensuring strategic coherence and legal viability

Produce strategic deliverables such as brand narratives, product naming frameworks, architecture models, messaging guides, value propositions, and portfolio storylines

Translate brand strategy into clear tools and templates that enable divisional teams to apply the work effectively

Use customer insight, market research, and competitive analysis to inform brand decisions and strengthen value propositions. • Identify opportunities for brand-led innovation within divisions and across Elsevier

Establish and maintain brand architecture and naming governance across divisions

Lead workshops, training, and working sessions to build brand fluency across marketing, product, and strategy teams. • Provide coaching and guidance to divisional marketers to strengthen brand capabilities at every level

Lead change management associated with naming or repositioning initiatives, ensuring smooth adoption across internal and external audiences

Partner with legal and IP teams to oversee trademarking, brand clearance, and naming compliance

Track the success of brand initiatives and naming transitions, providing clear metrics and recommendations for continuous improvement

Ensure that brand strategy drives measurable business outcomes across all three divisions

Qualification

Brand strategyBrand architecturePortfolio managementNaming developmentMarket insightCross-functional leadershipAnalytical skillsCommunication skillsStorytelling skills