BEDGEAR · 1 week ago
Retail Marketing Manager
Farmingdale, NY
Full-time
Onsite
Mid, Senior Level
$80K/yr - $120K/yr
5+ years expBEDGEAR is a fast-growing consumer goods company focused on innovative bedding solutions. The Retail Marketing Manager will develop and execute marketing programs to elevate the brand presence and drive sales through retail partnerships.
Consumer GoodsE-CommerceRetail
Responsibilities
Develop and execute retail marketing strategies that support brand objectives, product launches, and sales priorities across retail partners
Own retail-specific marketing calendars, ensuring timely delivery of campaigns, programs, and in-store activations
Translate brand and product strategies into compelling, retail-ready execution
Lead the development and rollout of in-store merchandising assets including POP, displays, racks, fixtures, signage, and graphics
Partner with internal teams and external vendors to design, produce, and deploy retail assets on time and within budget
Ensure brand consistency and quality across all retail environments while allowing for retailer-specific customization when needed
Serve as a key marketing partner to the Sales team, supporting sell-in, line reviews, resets, and new account opportunities
Collaborate with retail partners to align on in-store initiatives, promotional programs, and execution standards
Support sales presentations with compelling retail marketing materials and concepts
Lead retail marketing support for new product launches, including in-store storytelling, education, and promotional tools
Develop turnkey retail programs that are easy for partners to implement and effective at driving conversion
Manage multiple retail marketing projects simultaneously, from concept through execution
Own retail marketing budgets related to in-store assets, installations, and programs
Track timelines, costs, and ROI, continuously optimizing based on performance and feedback
Partner with Sales and Analytics teams to assess the effectiveness of retail marketing initiatives
Gather insights from the field, retail partners, and internal stakeholders to improve future programs
Stay informed on retail marketing trends, competitive activity, and best practices within the bedding and home goods space
Qualification
Required
Must be 18 years of age or older
HS Diploma or GED
Must be legally authorized to work in the United States and have IDs needed to verify
English proficient (reading, writing, speaking, comprehension)
Successful completion of a criminal background check is required
Preferred
5-8 years of experience in retail marketing, trade marketing, or shopper marketing
Experience supporting wholesale or partner-led retail environments (not DTC-only)
Proven experience developing and executing in-store merchandising and POP programs
Strong project management skills with the ability to manage multiple timelines and stakeholders
Experience working with external vendors, fabricators, printers, and installers
Company
BEDGEAR
BEDGEAR is a consumer goods company that provides mattresses, pillows, protectors, and toppers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eugene Alletto
CEO/Quarterback
Vito Gaeta
CFO
Recent News
Home Textiles Today
2025-12-17
Company data provided by crunchbase