ProForce...Your Partner for Mission Critical Talent · 6 days ago
Senior Content Marketing Manager - Cybersecurity (Remote)
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $120K/yr
4+ years expProForce Innovations is seeking a Senior Content Marketing Manager to shape and execute SecurIT360’s brand voice in the cybersecurity landscape. The role involves leading content strategy and creation aimed at influencing CTOs and IT leaders, positioning the company as a trusted cybersecurity partner.
Business DevelopmentConsultingRecruitingStaffing Agency
Responsibilities
Design and execute a comprehensive content strategy that supports business goals, brand awareness, and lead generation
Develop compelling, technically accurate content that resonates with senior IT and cybersecurity leaders
Drive the full content lifecycle - ideation, creation, distribution, optimization, and performance measurement
Own and manage all website copy to ensure messaging consistency, clarity, and alignment with overall content strategy
Create diverse content formats: blogs, case studies, eBooks, video scripts, podcasts, newsletters, infographics, and social media posts
Ensure consistency in messaging, tone, and voice across all channels and materials
Lead SEO and AEO (AI Engine Optimization) strategies to ensure discoverability across search engines and AI-driven platforms
Use data and analytics to optimize performance across digital channels
Continuously improve keyword targeting, content structure, and metadata to increase reach and authority
Incorporate AI tools and frameworks beyond generative AI to improve efficiency, personalization, and audience targeting
Develop forward-looking content strategies aligned with evolving digital and AI trends
Collaborate closely with the executive team, and subject matter experts to translate cybersecurity insights into market-facing stories
Partner with the Marketing, Sales, and Product teams to ensure alignment on messaging, brand priorities, and campaign execution
Serve as a content strategist for video production, supporting scripting, messaging, and channel distribution
Own and manage the integrated marketing calendar - balancing brand awareness, thought leadership, and lead generation initiatives
Oversee production timelines, ensuring timely delivery of all content assets
Measure campaign effectiveness and report on key metrics related to reach, engagement, and conversions
Develop deep understanding of SecurIT360’s target audience - CTOs, IT Directors, and CISOs in mid-market enterprises
Conduct persona research, gather insights, and use data to tailor content to audience pain points and decision-making behaviors
Explore and test emerging channels (podcasts, industry forums, professional networks) to expand reach and engagement
Qualification
Required
Proven cybersecurity industry marketing experience
Strong expertise in SEO and AEO with measurable results
Demonstrated ability to apply AI-driven marketing approaches to enhance content strategy
Deep understanding of content marketing as a cornerstone for digital growth
Bachelor's degree in Marketing, Communications, Journalism, or related field
Minimum 4+ years of B2B content marketing experience, preferably in cybersecurity, IT services, or related technology sectors
Proven experience developing and executing content that engages senior IT or technical buyers
Strong writing portfolio demonstrating clarity, creativity, and storytelling capability
Experience working directly with executive leadership and technical subject matter experts
Preferred
Experience in mid-market enterprise environments (not SMB)
Exposure to multiple industries, ideally legal or healthcare
B2B content marketing experience with emphasis on thought leadership and lead nurturing
Understanding of other digital disciplines (email, paid social, analytics, web optimization)
Benefits
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
ProForce...Your Partner for Mission Critical Talent
ProForce is a full service talent solutions and consulting firm. We employ a unique methodology to deliver High Performers.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Mark Galvan
Managing Partner
Company data provided by crunchbase