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Dark Horse Comics, LLC · 1 week ago

Vice President of Marketing

Milwaukie, OR

Full-time

Onsite

Director/Executive

$100K/yr - $100K/yr

Dark Horse Comics, LLC is a prominent company in the comic book industry, seeking a Vice President of Marketing. The VP will be responsible for creating and implementing marketing strategies, overseeing the marketing and PR teams, and enhancing brand visibility across various markets.

BooksComicsEducationPublishing

Responsibilities

Create, oversee, and submit annual marketing department budget and anticipated expenditures

Identify and plan differentiated and impactful marketing and promotional strategies/materials

Work with Publisher, editorial department, and scheduling stakeholders to create balanced and impactful product and publishing release schedules

Build, manage, and coach high-performing marketing and PR teams

Build and manage relationships with creators and corporate partners

Create marketing campaigns with deliverable goals that meet business objectives and drive market share

Oversee company catalogues, advertising, and marketing materials

Oversee convention schedules, including budgets, creator involvement, convention promotion, and convention exclusives, and oversee the annual FCBD program

Conduct market research, collection, and analysis for short- and long-term market forecasts and reports

Strong analytical, planning, forecasting, and financial/budgeting skills

Be responsible for oversight of public relations (PR)

Analyze marketing, PR, and advertising effectiveness

Maintain brand standards and ensure compliance across all marketing and communications channels

Assist in developing pricing strategies as well as evaluating competitor trends. ? Identify competitors and evaluate their strategies, recognizing successes and positioning, and devising counter-strategies

Build long-term relationships with employees and clients while creating a safe and inclusive department environment

Take part in weekly management strategy meetings

Qualification

Marketing strategyBrand managementMarket researchPublic relationsAnalytical skillsTeam leadershipBudgetingConsumer behaviorProblem-solvingCommunication skills

Required