Alliant Credit Union · 2 weeks ago
Marketing Audience Specialist
Chicago, IL
Full-time
Hybrid
Mid Level
$63K/yr - $98K/yr
3+ years expAlliant Credit Union is seeking a Marketing Audience Specialist to drive targeted marketing efforts from their Chicago Headquarters. The role involves identifying, segmenting, and activating audience groups across digital channels while collaborating with various teams to optimize engagement and conversion.
Financial Services
Responsibilities
Develop and manage audience segmentation strategies based on behavioral, demographic, and firmographic data
Partner with analytics and data teams to define audience criteria and build actionable segments
Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs
Extract ad hoc reports from the Enterprise Data Warehouse (EDW) to support marketing initiatives
Automate tasks in collaboration with project leads, data analysts, and end-users
Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams
Ensure compliance with data privacy regulations such as GDPR and CCPA in audience management
Support A/B testing and audience experimentation to refine targeting strategies
Document audience definitions, workflows, and best practices for cross-functional visibility
Qualification
Required
Minimum 4 Years Bachelors Degree in Data Analytics, Business, or related
Minimum 3 Years of Audience segmentation, digital marketing, marketing operations or related
6 Years of Audience segmentation, digital marketing or marketing operations in lieu of education
Develop and manage audience segmentation strategies based on behavioral, demographic, and firmographic data
Partner with analytics and data teams to define audience criteria and build actionable segments
Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs
Extract ad hoc reports from the Enterprise Data Warehouse (EDW) to support marketing initiatives
Automate tasks in collaboration with project leads, data analysts, and end-users
Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams
Ensure compliance with data privacy regulations such as GDPR and CCPA in audience management
Support A/B testing and audience experimentation to refine targeting strategies
Document audience definitions, workflows, and best practices for cross-functional visibility
Benefits
Work from home up to 3 days a week
Paid parental leave
Employee discount programs
Time off including paid personal and sick days
11 paid holidays
Education reimbursement
Company
Alliant Credit Union
Alliant Credit Union is an Illinois-chartered credit union.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Dobbins
Chief Executive Officer
Hector Crespo
SVP, Head of Marketing, Design, and Brand
Recent News
2026-01-06
Company data provided by crunchbase